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I
A. The Purchase of Copies
1. Commissioned Books
When Nourse commissioned an author to write a book he normally specified (i) its length; (ii) the time allowed for completion; (iii) the fee; (iv) the means of payment of the fee; and (v) the assignment of the copyright in the first and future editions. The length of the book obviously varied according to subject, and the time allowed for composition according to both subject and length. Length was specified in printed sheets, according to format, and the normal form of agreement states that the type size shall be the same as that in some recently published work to give both the author and the publisher a standard of comparison. Variations of more interest are found in the fees paid, and in the means of payment.
(a) Fees
The fees which Nourse paid varied from £1.1s.od. to £3.3s.od. per sheet. The normal form of agreement was for a fee for the whole book, but a few are for payment by sheet; the pattern seems to be that Nourse paid by the
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Nourse was, however, willing to allow some margin for error or change. When he commissioned John Mills to write 'a Work on the subject of Trade & Commerce' in 1765, it was agreed that the author would receive £2.2s.od. per sheet for 60 sheets, but he was allowed to go up to 80 sheets, pro rata, if necessary; Mills actually received £124.4s.od. between 5 June 1765 and 22 December 1766, the payment for just over 118 sheets, although the book was, apparently, never published in this form.[10] Even vaguer was the commission to Joseph Shaw to write 'a new treatise Intitled Parish Law' in 1731; for £2.2s.od. per sheet, 12°, Shaw was to write up to 15 sheets. More specific was the agreement with John Landen for his Mathematical Lucubrations; he was to be paid £1.1s.od. per sheet for 18 to 20 sheets, 4°. Landen almost kept within his limits; the book, which Nourse published in 1755, has 20¾ sheets, and five engraved plates. The same fee was paid to Marie Le Prince de Beaumont for her Magasin des Adolescentes, 4 volumes, 12°; and to Elias Palairet for a 'Dictionnary of the Ellipses' commissioned in 1760.
Agreements for payment by sheet are, however, exceptional; Nourse's normal form of contract was for a fee for a specified length of book. If the author exceeded that length he received no extra payment. Such a condition was explicit in the agreement with Robert Dossie for 'The Mysteries of Art displayed' in 1757, published in the following year as the first volume of The Handmaid to the Arts; Dossie was to receive £63.os.od. for 30 sheets, but was
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The £2.2s.od. which Barlow, Mills, and Shaw were paid seems to have been about Nourse's average fee. Dossie received the equivalent sum for three works, all in two volumes. Anthony Vieyra received only £1.1s.od. per sheet for a Portuguese dictionary, but he also had as much again in books. The next lowest cash payment was the £1.7s.od. per sheet which was the most that Thomas Deletanville could have earned from A New Set of Exercises upon the Various Parts of French Speech; he was to be paid £9.9s.od. for 7 or 8 sheets, including proof correcting. In fact, he received £15.15s.od. in all, the extra £6.6s.od. being for 3½ sheets which Nourse added to the original agreement at a later date. At the other extreme, the same author was paid £157.1os.od. for a French dictionary; this was commissioned in 1761, but the final payment, due on delivery of the manuscript, was not made until 1771, despite a two-year time limit in the agreement. The commission was for about 54 sheets, or approximately £2.18s.od. per sheet. Presumably Nourse, and his co-publisher Paul Vaillant, took into account the quantity of work involved, but there is still a marked contrast with the £1.1s.od. paid to Vieyra for his labours, even when his payments in kind are taken into account. As we shall see, however, Deletanville was a good deal easier to deal with than his fellow lexicographer.
Some authors received copies of their books as well as monetary payments; some were probably for presentation, but others could be sold, often to pre-publication subscribers. Vieyra was to have copies to the value of £210.os.od., or exactly the same as his cash fee. Marie Le Prince de Beaumont received 150 copies of her Magasin des Adolescentes, which compensated her for a fee of only £1.1s.od. per sheet for writing the book. William Lewis was to have 100 copies of his The New Dispensatory, a pharmacoepia which Nourse published in 1753; Lewis was paid £85.os.od., or just over £2.2s.od. per sheet, for 40 sheets, although the book as published has 42½ sheets, and 2¾ sheets of preliminaries. Elias Palairet was allowed 12 copies of his 'Dictionnary of the Ellipses', which we can assume were for presentation to actual or potential patrons whom this rising young cleric was cultivating; his cash payment was only £1.1s.od. per sheet, so Nourse drove a notably hard bargain in this instance. John Robertson had the same number of his Elements of Navigation for which he was to receive £2.2s.od. per sheet, up to a limit of £96.12s.od., or 46 sheets.
There is no means of knowing how these agreements were reached, but it seems that the publisher usually had the upper hand. Indeed some of them are written on manuscript pro formas which appear to be in a legal hand, and in which spaces have been left for the author's name, the title, and the fee. The initiative for payment in kind may sometimes have come from the author if he wished to send copies to patrons or friends or was already committed to subscribers, as Le Prince de Beaumont was with Magasin des
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(b) Methods of Payment
All the agreements have a clause in which the time and method of payment are specified. Nourse had three normal practices for books which he had commissioned. Sometimes he undertook to pay sheet by sheet as the work progressed, but this was possible only for books for which he was paying by the sheet; for such books, however, this method was almost invariable, for Barlow, Shaw, and Mills were all recompensed in this way, as was Landen for his Mathematical Lucubrations. A modified form of the same method was used to pay Vieyra and Deletanville for their dictionaries. Such arrangements worked to Nourse's benefit at least as much as to the author's; on the whole, it was the expensive books which were paid for in installments, which not only reduced Nourse's outlay at any one time, but also had the incidental effect of keeping the author at work. It is also notable, however, that Nourse paid by the completed sheet when the author was a man with whom he dealt infrequently, or only once. The authors from whom he regularly commissioned work were paid by a third method. Robert Dossie, the most frequent author in the extant agreements, was paid half of his fee when the book was commissioned, and half on the delivery of the manuscript. Deletanville, another prolific author, was, on two occasions, paid half of his fee on delivery, and half on publication; these payments were for The Child's Guide to the French Tongue in 1757 and 1758, and A New Set of Exercises in January and February 1758.
Payment before completion was obviously fraught with difficulties and dangers for the publisher. William Lewis seems to have failed to complete 'a New practice of Physick', for although he acknowledged receipt of £52. 10s.od., which constituted half his fee, on the day the agreement was signed, there is no receipt for the other half, and no evidence that the book was ever published. On the other hand, relations between Nourse and Lewis continued to be good, as we shall see, and we may suspect that this book was abandoned by agreement.
It is fortunate that in addition to the agreements there are some extant
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Nourse's accounts, like so many others in the days before books were open to inspection by the Internal Revenue, are often obscure and sometimes imprecise; some are little more than jottings of payments. Nevertheless, the outlines of his dealings with Vieyra are clear enough for us to draw some conclusions from them. If Nourse had intended the installment plan as a means of keeping Vieyra at work, he was unsuccessful in the long run, but at least he ensured that the dictionary started well, with 20 months of continuous work from December 1765 to July 1767, and another continuous period probably from October 1767 to April 1768. In the rest of 1768, however, only two months' work was submitted, and by September 1770, when he made his last payment, Nourse was certainly paying for work actually completed, rather than on a simple monthly basis. By July 1769, when he paid for eight months' work, it must have been obvious to Nourse that his outlay would exceed the £210.os.od. for which he had contracted, and it
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Deletanville was paid in equal installments for as long as he was at work on his French dictionary. Again the account survives, but it is easier to interpret than that with Vieyra. The publication was a joint one between Nourse and Vaillant, so that when Deletanville submitted his final account on 6 April 1771, half of the liability was Vaillant's. The publishers had undertaken to pay the author £154.1os.od. for about 54 sheets; Deletanville, an experienced author, submitted 55. He added, however, £34.7s.od. for a further 12½ sheets, 'necessary to compleat the work', slightly less than the pro rata cost; and another £1.1s.od. for 'the Dictionaire de Richelet' which he had bought to assist him. Of the resulting total, Nourse's share was £96. 9s.od.. In fact, Deletanville had been receiving his installments at regular intervals. He had £10.1os.1od. on 25 March and 25 September 1762, and 24 March 1763 (and presumably from Vaillant on the other quarter days), £15.15s.od. in October 1764, and further payments of £10.1os.od. in November 1765, and June 1767. Progress had been slow, but it had also been regular and reliable. Thus Nourse owed Deletanville £30.19s.od. which he paid three weeks after the author's final statement was submitted, on 30 April 1771. With a reliable author, this method of payment worked to the advantage of both parties: Deletanville had a regular income, and Nourse was able to spread his investment.
2. Unsolicited Books
(a) Purchases of Completed Manuscripts
In the surviving agreements there are only two certain instances of Nourse purchasing the unprinted manuscript of a work which he had not commissioned; it is significant that in both cases his terms were somewhat less generous than those for commissioned works. On 1 October 1769 Thomas Tyrrell agreed to sell Nourse the manuscript of 'Lettres et Memoires pour servir à l'histoire du Cap Breton ou Isle Roïale' for £31.1os.od., together with 100 books of the author's choice; Tyrrell was also to receive 25 copies of his own book when it was published, but there is no evidence that it was. In addition, Nourse would arrange for a translation to be made and printed, and again Tyrrell was to receive 25 copies; this translation, like the original, was not published, so far as can be traced. Although Tyrrell probably received the equivalent of Nourse's payments to his commissioned authors, the presentation of 100 books from his own stock was a far slighter drain on Nourse's liquid resources than cash payments would have been. It would, however, appear that the author retained the copyright, which gave him, theoretically, the possibility of additional income from the book in the future.
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John Landen fared even less well than Tyrrell. In 1755 Nourse had published his Mathematical Lucubrations which he had commissioned at £1.1s.od. per sheet, but in 1760 they negotiated a contract which was less favorable to the author. When the agreement was signed on 22 January 1760, Landen had completed the manuscript of The residual analysis, which was expected to make about 30 sheets, 4°; in return for the copyright, and for the cost of printing, Landen was to receive 100 copies for his subscribers, from whom he derived his only income for the book. In fact, this work was notably unsuccessful. It seems that the intention was to publish it in two parts, for the first volume, 'Part 1,' has only 17 sheets and 5 plates; a manuscript note on the title-page of the copy in the Bodleian Library, Oxford (shelfmark Savile Ii. 15), records correctly that this was 'all that was ever published'. Landen was destined for distinction as a scientist, but was never a successful author.[12]
(b) Purchase of a Printed Edition
As an important London bookseller Nourse had the advantage of easy access to the national book distribution system which was effectively controlled by the leading members of the London trade. This placed him in a position to bargain with his authors, and especially with those who had already paid to have their books printed and now wanted a wholesaler and distributor. As a consequence, when he purchased the whole, or a substantial part, of an edition, he was able to drive a hard bargain. Thomas Lally, a clergyman, received nothing at all for 700 copies of his translation of The Principles of the Christian Religion except the cost of production, and the promise of £21.os.od. if there was another edition; there was not. John Palairet assigned a ½-share in his New English Spelling Book to Nourse in 1746, in return for the £10.1os.od. which Nourse had already spent on advertising the book; the implication of the agreement is that it was already in print and that Nourse had undertaken the marketing.[13] In 1750 Palairet sold all the rights in this book to Nourse for £15.15s.od.; the sale included the copper-plates which had to be engraved at the author's expense.
There are two rather more generous agreements. Palairet himself was the beneficiary of one of them, when, in 1733, he sold all 1,000 copies of the second edition of his 'Grammar' to Nourse for a total of £55.os.od., half of which was payable immediately, and half in six months' time. It is probably significant that this was at the beginning of Nourse's career when he was less able to deal from strength in contracting with authors, but he made a good bargain, for the 'Grammar' can be identified as The New Royal French Grammar which was frequently reprinted.[14] Finally, George Aylette, a surgeon,
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B. The Purchase of Rights
In some instances, it is not clear exactly what it was that Nourse bought. In 1760, for example, he paid Palairet £21.1os.od. for the rights in Nouvelle introduction à la géographie moderne, published in 3 volumes in 1754 and 1755; the plates were included in the sale, which suggests that Nourse envisaged publishing another edition, although he does not seem to have done so. Another ambiguous agreement with the same author is that for A Short Treatise upon Arts and Sciences, dated 16 May 1738; Nourse paid £10.10.od. for the sole rights in the copy. It is possible, however, that the book was already in print, for the first extant edition, that of 1741, is the third. These ambiguities lead us to consider the second major category of Nourse's dealings: his purchases of whole or part shares in existing, forthcoming, or future editions, especially the latter.
1. Future Editions
We have already seen some examples of Nourse explicitly purchasing the right to publish future editions of a work; additionally, this right was implicit in any agreement for the outright purchase of a copy, as was the case with commissioned works. There are, however, some agreements in which he deviated from his standard practices.
An Essay towards a Practical English Grammar, and The Royal English Grammar, which was an abridged version of the same work, were both purchased by Nourse from their author, James Greenwood, in 1736. Nourse paid Greenwood £42.1os.od. for the rights to any and all future editions. In fact, he made little profit from this; his first edition was the fourth of 1740, which was still in print in 1753 when it was advertised in volume 1 of Le Prince de Beaumont's Education complète. That work was itself published under an agreement which gave Nourse unlimited rights to reprint without payment, in return for which he gave the author 150 copies of the first edition, and no cash.
Not all of these agreements, however, were as unfavorable to the author as that with Le Prince de Beaumont; indeed there are some in which Nourse was very generous. William Lewis was a notable beneficiary. Nourse paid him £105.os.od. for The New English Dispensatory, published in 1753, six years after the agreement was signed. In addition, Lewis received 100 free copies, and had the right to revise future editions if he wished to do so; even if he did not wish to revise the work himself, he still retained control over its contents for he was permitted to see any revisions which were made by others, and no revised edition was to appear without his consent. The second
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Lewis was not the only author with whom Nourse made agreements for future payments. When Greenwood sold his two grammatical works to Nourse, one clause in the contract granted him a further £10.1os.od. if more than 1,000 copies were sold, although, as we have seen, this clause probably never took effect. An edition size of 1,000 seems to have been the norm upon which Nourse based his contractual arrangements. For The Elements of Navigation, published in 1754, John Robertson received £96.12s.od., and 12 copies of the book, for 43 sheets, 8°; Nourse had the rights in all future editions, but for each of them, none of which was to exceed 1,000 copies, Robertson was to receive £24.13s.od., and 12 copies. This author, unlike Greenwood, profited from the arrangement; there were further editions of his book in 1764, 1772, 1780, and 1796. Indeed, he actually received more than the contract envisaged, for Nourse paid him £16.16s.od. for eight extra sheets for the 1764 edition, and raised the fee for subsequent editions to £28.7s.od..
Specified payments for revisions appear elsewhere. For his Thesaurus ellipsium Latinarum, Palairet was paid £1.1s.od. per sheet, but was to have 10s.6d. per sheet for revising any future edition. Le Prince de Beaumont, on the other hand, had no commitment to Nourse for one form of revision of her Magasin pour servir à l'instruction des jeunes personnes; Nourse was entitled to arrange for an English translation if he so wished, but the author was free to write and publish a version suitable for Roman Catholics, a right easily ceded by Nourse since the market for such a version would be chiefly outside England.
2. Joint Publications
Nourse did not always undertake the whole risk of an edition himself. Barlow's Justice of the Peace was originally to have been a joint publication between Nourse and Francis Coggan, but in 1742, 9 years after the original agreement was signed, Coggan sold his ½-share to Nourse. No further documents survive, but it seems that Nourse re-sold this share to John and Paul Knapton, for their names appear with his in the imprint of the edition published in 1745. Coggan was also joint owner of Shaw's Parish Law; Deletanville's Dictionary was a joint venture with Paul Vaillant; and Lewis's New Dispensatory started as a joint publication with Thomas Longman, although only Nourse's name appears in the imprint. In addition to these, one book, Robert Dossie's Memoirs of Agriculture, was sponsored, and may have been
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C. Costs and Profits
Detailed accounts do not survive for the costs of production of most of the books, and, unfortunately, the one exception is for a book with a nonstandard contract. This exception is Le Prince de Beaumont's Education complète, for which Nourse paid only in kind, in the form of 150 copies. An edition of 1,250 was printed in 1753, and the account shows a loss of 6d., and 127 copies on hand (Table I). From the remaining 127 copies, however, Nourse could make £22.4s.6d. at the wholesale price of 3s.6d., and he may have charged 5s.od. retail, a potential profit of £31.15s.od. He was a retail
DEBIT | £ | s. | d. | CREDIT | £ | s. | d. |
Paper (120 reams &c.mmat; 14s.od./ream) | 84 | 0 | 0 | 860 copies to Dessan & Saillant for sale to Holland &c.mmat; 3s.6d. | |||
Printing (48 sheets &c.mmat; £1.4s.od.) | 58 | 16 | 0 | 150 | 10 | 6 | |
13 copies sold | 2 | 5 | 0 | ||||
Advertisements, &c. | 10 | 0 | 0 | -------- | |||
-------- | 152 | 16 | 6 | ||||
152 | 16 | 0 | -------- | ||||
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Calculations of cost and profit on the other books must necessarily be speculation, but we can base them upon three reasonably firm assumptions: firstly, that 14s.od. per ream represented the quality of paper which Nourse usually used, as comparison of Education complète with his other books suggests that it was; secondly, that his normal edition size was 1,000; and thirdly, that he paid his printers the average price calculated from the Strahan ledgers, that is £1.os.od. per sheet set in Great Primer, English, or Pica, the usual text types in his books.[15] These calculations, approximate as they are, nevertheless provide a context in which we can judge Nourse's payments to his authors.
As an example, we can take Dossie's Elaboratory Laid Open; the author received £31.10s.od. for 18 sheets, and in fact delivered matter to fill 26. His fee is included in the costs (Table II). If Nourse sold the whole edition at 2s.6d. wholesale, his profit was £46.2s.od., or about 25% more than the author's income from the book. Similar figures emerge if we approximate
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£ | s. | d. | |
Paper (26,000 sheets = 52 reams app. &c.mmat; 14s.od.) | 36 | 8 | 0 |
Printing (26 sheets &c.mmat; £1) | 26 | 0 | 0 |
Advertisements, &c. | 10 | 0 | 0 |
-------- | |||
72 | 8 | 0 | |
Payment to author | 31 | 10 | 0 |
-------- | |||
TOTAL | 103 | 18 | 0 |
-------- |
£ | s. | d. | |
Paper (53,000 sheets = 112 reams app. &c.mmat; 14s.od.) | 78 | 8 | 0 |
Printing (53 sheets &c.mmat; £1) | 53 | 0 | 0 |
Estimated cost of paper & printing for 5 x 1,000 plates | 30 | 0 | 0 |
Advertisements, &c. | 10 | 0 | 0 |
-------- | |||
171 | 8 | 0 | |
½ author's payment* | 10 | 18 | 0 |
-------- | |||
TOTAL | 181 | 18 | 0 |
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These figures all exclude the cost of binding, as do Nourse's own accounts for Education complète, although there was probably at least a partial edition binding for that work. The copy in the Bodleian Library, Oxford,[16] is uncut in blue boards, and is the copy deposited under the provisions of the Copyright Act. It has all the appearance of a trade binding, which would clearly have to be added to the cost of production, but the wholesale copies, especially those intended for export, were almost certainly sold in sheets. Nourse's '&c.' may indeed include the cost of binding part of the edition, although we have seen that in at least one instance he did spend £10.os.od. on advertising. Whatever these minor costs may have been, it is clear that Nourse made a comfortable margin of profit if an edition was sold out, and that he was both able and willing to pay his authors fees which bore a reasonable relation to his own profits.
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