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Increasing Human Efficiency in Business: A Contribution to the Psychology of Business

  
INCREASING HUMAN EFFICIENCY IN BUSINESS
  
[title page]
  
CONTENTS

 1. 
INCREASING HUMAN EFFICIENCY IN BUSINESS CHAPTER I THE POSSIBILITY OF INCREASING HUMAN EFFICIENCY
 2. 
CHAPTER II IMITATION AS A MEANS OF INCREASING HUMAN EFFICIENCY
 3. 
CHAPTER III COMPETITION AS A MEANS OF INCREASING HUMAN EFFICIENCY
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CHAPTER IV LOYALTY AS A MEANS OF INCREASING HUMAN EFFICIENCY
  
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How One Considerate Employer was protected by his Men
  
Loyalty, to Nation or Organization, shows itself in an Emergency
  
Loyalty on Part of Employer begets Loyalty in his Workers
  
The Effect of Personal Relations in creating Loyalty in a Force
  
Human Sympathy as a Factor in developing Loyalty in Men
  
Personal Relationship with Workers as Basis for creating Loyalty
  
Loyalty may be developed by Education in House History and Policies
  
Grounding the New Employee in Company Traditions and Ideals
  
How Efficiency and Loyalty of Workers may be Capitalized
  
Many Examples of the Loyalty of Executives for their Men in Danger
  
A Disloyal Sales Manager and his Influence on his Force
  
Creating Loyalty to Firm itself by Educational Campaign
 5. 
CHAPTER V CONCENTRATION AS A MEANS OF INCREASING HUMAN EFFICIENCY
 6. 
CHAPTER VI WAGES AS A MEANS OF INCREASING HUMAN EFFICIENCY
 7. 
CHAPTER VII PLEASURE AS A MEANS OF INCREASING HUMAN EFFICIENCY
 8. 
CHAPTER VIII THE LOVE OF THE GAME AS A MEANS OF INCREASING HUMAN EFFICIENCY
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CHAPTER IX RELAXATION AS A MEANS OF INCREASING HUMAN EFFICIENCY
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CHAPTER X THE RATE OF IMPROVEMENT IN EFFICIENCY
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CHAPTER XI PRACTICE PLUS THEORY
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CHAPTER XII MAKING EXPERIENCE AN ASSET: JUDGMENT FORMATION
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CHAPTER XIII CAPITALIZING EXPERIENCE—HABIT FORMATION

  
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Creating Loyalty to Firm itself by Educational Campaign

A perpetual campaign of publicity should be maintained for the benefit of every man in the employ of the house. In this there should be a truthful but emphatic presentation of acts of loyalty on the part of either employers or

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workmen. Everything connected with the firm which has human interest should be included in this history. This educational campaign should change the loyalty to the men in the firm into loyalty to the firm itself. It should be an attempt to give the firm a personality, and of such a noble character that it would win the loyalty of the men. This could be accomplished at little expense and with great profit.

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