Creating Loyalty to Firm itself by Educational
Campaign
A perpetual campaign of publicity should be
maintained for the benefit of every man in the
employ of the house. In this there should be
a truthful but emphatic presentation of acts
of loyalty on the part of either employers or
workmen. Everything connected with the
firm which has human interest should be included
in this history. This educational campaign
should change the loyalty to the
men
in the firm into loyalty to the
firm itself. It
should be an attempt to give the firm a personality,
and of such a noble character that it
would win the loyalty of the men. This could
be accomplished at little expense and with
great profit.
