CHAPTER IV
LOYALTY
AS A MEANS OF INCREASING HUMAN EFFICIENCY Increasing Human Efficiency in Business: A Contribution to the Psychology of Business | ||
Creating Loyalty to Firm itself by Educational Campaign
A perpetual campaign of publicity should be maintained for the benefit of every man in the employ of the house. In this there should be a truthful but emphatic presentation of acts of loyalty on the part of either employers or
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CHAPTER IV
LOYALTY
AS A MEANS OF INCREASING HUMAN EFFICIENCY Increasing Human Efficiency in Business: A Contribution to the Psychology of Business | ||