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Creating Loyalty to Firm itself by Educational Campaign
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Creating Loyalty to Firm itself by Educational Campaign

A perpetual campaign of publicity should be maintained for the benefit of every man in the employ of the house. In this there should be a truthful but emphatic presentation of acts of loyalty on the part of either employers or


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workmen. Everything connected with the firm which has human interest should be included in this history. This educational campaign should change the loyalty to the men in the firm into loyalty to the firm itself. It should be an attempt to give the firm a personality, and of such a noble character that it would win the loyalty of the men. This could be accomplished at little expense and with great profit.