University of Virginia Library



Prime Time Preachers
The Rising Power of Televangelism

JEFFREY K. HADDEN
AND
CHARLES E. SWANN



Introduction by T George Harris

Addison-Wesley Publishing Company, Inc.
Reading, Massachusetts
Menlo Park, California

London
Amsterdam
Don Mills, Ontario
Sydney



Copyright © 1981 by Jeffrey K. Hadden and Charles E. Swann.
Philippines copyright © 1981 by Jeffrey K. Hadden and Charles E. Swann.

All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. Printed in the United States of America. Published simultaneously in Canada. Library of Congress Catalog Card No. 81-3526.

ISBN 0-201-03885-4
ABCDEFGHIJ-DO-8987654321
First printing, May 1981
Cover design by Nason Design Associates.
Book design by Patricia Lowy.
Second Printing, August 1981