University of Virginia Library

5. Pierre Begrain and Art Deco Bookbinding

We come finally to the bindings of the 1920s, which have been far more influential than illustrations in attracting admirers of Art Deco to the books of the period. In Victor Arwas' recent survey, for example, they are the subject of a major chapter, whereas illustrated books in themselves receive only sporadic attention.[71] Moreover, the interest of collectors of Art Deco bindings now extends beyond Begrain, Schmied, and Rose Adler, beyond Cretté, Creuzevault, and Bonfils, beyond a dozen other authentic workers in the style, to binders whose productions had dropped out of sight for decades and perhaps will do so again. Indeed, almost any elaborately decorated binding of the 1920s, no matter how inferior its quality, seems today to find its purchaser, a situation that will surely change as the original and accomplished work of the time becomes more generally known.

It will be well to begin with a brief account of what Begrain and his followers were to disavow. That the 25 years between the publication of Marius Michel's L'Ornementation des reliures modernes in 1889 and the outbreak of the War were a high point of French fine binding is now generally conceded. The ranking masters were Henri Marius Michel,Émile Mercier, and Charles Meunier, but there were a dozen other binders like Canape, Carayon, Chambolle-Duru, Gruel, Kieffer, Maylander, and Noulhac, whose work was regarded as almost equally acceptable. The revolutionary principle announced in the preface to Marius Michel's treatise, that one should "make the exterior decoration of a book accord with the subject treated therein" (p. 2), was explored in all its nuances with remarkable results. As Marius Michel himself pointed out, this principle could be applied as appropriately to modest as to elaborate bindings, but in the eyes of posterity, the idea of opulence came to be associated as firmly with bindings as with all other aspects of Belle Epoque production. There is the story, indeed, of the traditionalist, distressed by


86

Page 86
the tendencies of the time, who remarked of a characteristic example: "You call that a binding? It is the foyer of the Opéra!"

At any rate, when a reaction occurred after the War, it was in the name of simpler, more restrained decoration, though still one appropriate to the book being bound. What critics then found to deplore will become evident if we glance at four examples of Belle Epoque binding [5.1] at its most ambitious. Marius Michel's creation for Huysmans' À rebours of 1903 illustrated by Lepère is a particularly successful specimen of the floral ornament which he made synonymous with Art Nouveau binding. Its suitability to the text is achieved by a subtle harmony of color and design, not by anything assertively allusive. Far less restrained were the so-called reliures parlantes of the period, decorated with pictures in mosaic morocco of scenes from the text. Their sumptuousness [5.2] is shown in Meunier's doublure for Octave Uzanne's Physiologies des [5.3] quais de Paris of 1893. Even richer is the Arabian splendor of Maylander's binding for Toussaint's Le jardin des caresses of 1914, illustrated by Léon Carré. A double purpose is served by my final example. [5.4] Another reliure parlante by Meunier, this time on Erastène Ramiro's Faune parisienne of 1901, with illustrations by Louis Legrand, it makes use of incised leather panels after Legrand's etchings. Though executed in every respect as if it had been done at the time of the book's publication, it is dated 1924—thus underlining the persistence of conservative taste among post-War bibliophiles.

During the course of the 1920s the dominance among bibliophiles of the binding tradition just described was called into question, shaken, and finally overcome by the example of one man, Pierre Begrain. But this was a gradual process, and the assertion in Pierre Begrain relieur, the standard catalogue of his work, that between 1919 and 1929 he was the "uncontested master" of the art of binding[72] is far from correct. The story of his brief but spectacular career in bookbinding is more complex as well as more interesting.

The son of a well-to-do industrialist, born 20 October 1889, Begrain passed his early years in a Parisian suburb. By the age of 12 he had left school to apply himself to the study of design, which he pursued with increasing fervor. He was almost equally devoted to sports, notably tennis, cycling, and pelota (jai alai). Excessive exertion during a cycling tour brought on a nearly mortal attack, and he was henceforth afflicted with a cardiac condition which made him incapable of sustained physical effort. At the same period his father suffered drastic business reverses,


87

Page 87
and the elder Legrain's death shortly thereafter left Begrain and his mother without resources. Following a period of recuperation in the Auvergne, he returned to Paris to earn their living by his designs.

Eventually his drawings brought him to the attention of the decorator Paul Iribe, whose friend and assistant he became. Between 1908 and 1914 he was Iribe's unacknowledged collaborator in all sorts of decorative work, sometimes originating designs, sometimes completing them from Iribe's sketches. After the War began, he saw such noncombatant duty as his physical condition permitted. He also married the young mother of Jacques Anthoine, later himself a well-known binder under the name Jacques Anthoine-Begrain, and she gave him a happy and comfortable home.

This was Legrain's situation in 1916 when Jacques Doucet made him a momentous proposal.[73] Adept at everything having to do with decoration, he yet had little public reputation of his own. And at a time when the War had suppressed both the materials and the market for the decorative arts, he was hard put to find employment. Doucet was celebrated as a fashion designer, a collector, and a patron of artists and writers. Having sold his great 18th century collection in 1912, he was in the process of forming another, a bibliothèque moderne, which would include not only the books but also the working manuscripts and the proofs of leading contemporary authors—a truly original conception anticipating by decades the institutional collecting policies of our own time. Through his commissions to artists and artisans he was also one of the principal inspirers of the Art Deco style. If Begrain had talent in need of employment, Doucet had a collection of books requiring to be bound, and in his atelier were the materials for such bindings. Marie Darmoy, Doucet's first librarian, imagines him addressing Begrain, "while the battle of Verdun was raging," in these terms:

I have got rid of everything old. Now, I have modern furniture, modern paintings, modern books, but when I give one of these to a binder, he overwhelms me with horrible, intricate bindings, copies or pastiches of ancient bindings. I want modern bindings for modern books. Thus far I have found no one to make them for me. If you will apply yourself to the task, it will go very well.[74]

When Begrain protested that he had no competence as a binder, Doucet replied: "You will draw the maquettes, and the binders who have worked for me up till now will execute them." So Begrain was installed in


88

Page 88
Doucet's dining room, comfortably warm even under wartime conditions, at the then acceptable wage of 300 francs a month. Between 1917 [5.5] and 1919 he designed some 370 bindings which were executed principally by René Kieffer, but also by Canape, Noulhac, and Germaine Schroeder.

Thus it happened that a great binder found his vocation and that the first step was taken towards revolutionizing the style of modern French binding. The books which resulted exist today, intact and fresh, at the Bibliothèque Littéraire Jacques Doucet in Paris. The originality of Legrain's work is evident at a glance. In their restrained elegance they offer a refreshing change from the still prevailing opulence of Belle Epoque binding. Begrain touched on the rationale of these early bindings in an interview of 1923. While explaining how the artist differs from the artisan, he remarked that "one must know how to take advantage of large surfaces, of elliptical hints which point to subtle thoughts, and which, under very simple appearances, allow very delicate ideas to be surmised." Above all one should not "over-embellish" but use the Jansenist cover as a base, rejecting "traditional lace patterns, ancestral fleurons, complicated mosaics, raised bands dividing the spine."[75]

Considered intrinsically rather than historically, however, Legrain's earliest bindings can hardly be regarded as masterpieces. No doubt they employ the best morocco. No doubt such frills as gilt edges are disdained. No doubt their austere geometric patterns are harmonious and their infinitely varied use of typographic characters from a book's title to adorn its front cover is truly original. No doubt, as Jacques Chapon has recently shown (pp. 257-258), the bindings designed for each of Doucet's authors, Claudel, Gide, Verlaine, and the rest, form a distinct group with its prevailing colors, styles, and motifs. Yet to a degree these are negative virtues. If it is hardly a question of the emperor's new clothes, one nevertheless understands why the wits of the time affected to see in Doucet's ensemble of book furniture chiefly the "insistence on detail" characteristic of a grand couturier (p. 157). Legrain's great achievements as a binder lay ahead.

After he completed his bindings for Doucet in 1919, he continued to work for him as a designer of furniture and other objects. Indeed, as Jacques Guignard is careful to emphasize: "until the end of his life binding remained only a secondary preoccupation with him, and he never forgot what he had been from the first: a decorator."[76] Begrain had shown his bindings with success at the Société des Artistes Décorateurs in 1919, and he did not lack for other clients. As he continued to exhibit each year at the Société des Artistes Décorateurs, and beginning in 1922


89

Page 89
at the Salon d'Automne, interest in his work grew apace. From the latter year onward articles about his bindings appeared with increasing frequency in periodicals devoted to art, decoration, and book collecting.[77] He could now pick and choose among clients, and sometimes even among books, and he no longer had to produce nearly 200 bindings a year. His services were sought by the more adventurous bibliophiles of the day, among them Baron Robert de Rothschild and Hubert de Montbrison.

It was only after Begrain had left Doucet, incidentally, that his work began fully to reflect the spirit of the often quoted dictum which he pronounced in 1923: "Each binding is the frontispiece to each book; it synthesizes the work, it is the frame which should embellish and give value to it."[78] Two descriptions of bindings provided by Begrain himself offer examples of his practice. Of a binding on Maeterlinck's Serres [5.6] chaudes (No. 644) he wrote: "a few circles and two curved lines on a background of orange will suggest the creepers of rich tropical vegeta- [5.7] tion," and of a binding of 1922 on Roland Dorgelès' Les croix de bois (No. 246): "The wooden crosses . . . will be black on a silver background to create a striking ensemble in harmony with the speculations of the book."[79] Further examples are provided by two maquettes in the New York Public Library, both rendered in 1921 by René Kieffer for Baron [5.8] Robert de Rothschild. The first is on René Boylesve's Nymphes dansant avec les satyrs of 1920 (No. 103). This design, which is carried out on bottle green calf, decorated in silver with inlays of black morocco, suggests a fountain with a single jet. (Begrain explains his correction of the lettering in a note: "Les naïades sont des satyrs.") The second was de- [5.9] signed for Oscar Wilde's Ballade de la géôle de Reading of 1918 with wood engravings by Daragnès (No. 1219), perhaps of all livres d'art the one most frequently selected for extra binding during the 1920s. Begrain alone decorated no fewer than 12 copies. Executed on black calf with the chains in silver, it may be preferred in its powerful simplicity to the more elaborate binding of 1929 for the same work which will be shown later in the lecture.

Here I should note that I have worked with actual bindings wherever possible. Starting with my own collection, I have drawn particularly on the holdings of the New York Public Library, the Yale University Library, and the Stanford University Library. But in the interest of comprehensivenes I have supplemented these resources by reproductions from secondary works: from Pierre Begrain relieur of 1965, which includes


90

Page 90
the standard catalogue of his bindings; from the third volume of Devauchelle's La reliure en France de ses origines à nos jours of 1959-61; and from Rose Adler's Reliures, a portfolio of 1929 surveying contemporary binding. The volumes in the New York Public Library require a brief description. With one exception they were received from George Blumenthal in 1937. They were bound for Mrs. Florence Blumenthal, an American living in Paris, in the years following the award of the Prix Blumenthal to Begrain. Mrs. Blumenthal was an ardent patron of literature, the friend of Proust and Valéry, as well as a bibliophile. Five of her bindings are unrecorded in the standard catalogue, and others are listed but not described. They show her commissions developing from relatively simple designs on modest first editions to elaborate compositions on large-scale livres d'art, a typical progression, one imagines, among Legrain's clients of the later 1920s. The exception mentioned above is one of three albums, and by far the most important, in which Begrain near the end of his life collected the maquettes for his bindings.[80] This large folio contains 96 drawings in black and white and in color, many with instructions to the binders, though these are usually laconic, his rule obviously being that design was his province, its realization his binders'. The drawings cover his entire career from 1917 to 1929 and are mounted, with some divergences, in something approaching chronological order. There is no more significant volume for the study of his work.

A new phase in Legrain's work had begun by 1923. Hitherto he had relied on Kieffer and others to make bindings from his maquettes at their own establishments, but now increasing custom led him to improvise an atelier with the interior decorators Briant and Robert. A year later he removed to his own premises, and though he shifted their location several times, he henceforth had his staff of workers to realize his conceptions. By this time the simplicity and purity which he had initially advocated were no longer dominant aspirations. If he still deplored literal representation, such as a rose window on Huysmans' La cathédraleor the outline of the Acropolis on Renan's Prière sur l'acropole, he freely admitted allusive designs, emphasizing once more that the binding was an "introductory frontispiece, . . . which by its color, manner, decorative spirit, and ordering after a fashion announces the text it contains."[81] From this liberated position he began to create bindings which approached those of the pre-War binders themselves in complexity, though they were composed of very different decorative elements.

Looking through the plates to Pierre Begrain relieur, which reproduce more than 300 bindings in predominantly chronological arrangement,


91

Page 91
one sees how vastly Begrain extended his decorative scope during this period. It was then that he was able to take full advantage of the good luck which Paul Bonet later discerned in reviewing Legrain's career: "He had known how to look at cubism and abstract art,—no one yet in the little world of binding was aware of these things—he, who came with fresh eyes and without prejudices, understood the new road that had opened up, [and] he entered upon it."[82] The use of typographical lettering continued to be a mainstay, but there were many new departures. More and more of his designs are asymmetrical. Arrangements of repeated small squares or circles are common, as are parallel lines, whether continuous or broken into dots, now straight, now curved, now crossed. Inlays are the rule, and, as Guignard points out, Begrain felt free to employ incrustations of unaccustomed materials: metals, rare woods, or mother-of-pearl.[83] Here is a pair of examples of this practice, drawn from his earliest bindings for Mrs. Blumenthal in 1925. Relatively simple designs for literary first editions, they rely chiefly on novel substances [5.10] for their effect: black calf with mother-of-pearl inlays for André Gide's La porte étroite of 1909 and two tones of brown calf surrounding an oval of stained and polished wood with a translucent facing for the same au- [5.11] thor's Isabelle of 1911.

Since he was now binding illustrated books as well as literary texts, he sometimes drew inspiration from a volume's graphic contents. This was true, for example, of his many bindings for Schmied's notable books of 1924 and 1925. The directly representational bindings of earlier years are far less in evidence, though they still occur. An example is Octave [5.12] Mirbeau's Le journal d'une femme de chambre (No. 698), bound between 1922 and 1924, the pattern of seeming bars on which actually derives from the book's wrappers simulating a chambermaid's ledger. But enough has been said to suggest Legrain's wonderful fertility of invention.

We come now to the period in which Begrain in fact became the "uncontested master" of French binding. During the early 1920s when his rising reputation and increasing clientele were beginning to make perceptible inroads on the position of traditional binders, their acknowledged leader remained Henri Marius Michel. This magnificent veteran had entrusted the active management of his atelier to Georges Cretté in the years following the latter's return to Paris in 1919, but he remained vigorous and alert to what was going on in his world. Upon hearing his young friend Georges Blaizot, son of the book dealer Auguste Blaizot, express his pleasure in the bindings which Begrain had displayed at the


92

Page 92
Société des Artistes Décorateurs, he mockingly remarked: "So, young man, you admire that, decorative art created with a square, a compass, and a drawing pen."[84] Yet in other moods he was capable of a detached response to the changes going on around him. Speaking to the students of the École des Arts Décoratifs in 1922, when he was 76, he conceded: "I am no longer regarded as a revolutionary. Just as in politics a person always seems reactionary to someone, in decorative art, a person is always pompous and pretentious [pompier] to the following generation and more than pompous and pretentious [vieux pompier] to the very young. You will be the same in your turns, but since decorative art is a long chain in which each new generation comes to forge a new ring, it suffices that the one which you will bring should intelligently fill its place for you to leave an honorable trace there."[85]

By presenting Legrain's challenge to traditional binding to public view, the Exposition des Arts Décoratifs of 1925 sealed his reputation. Even Clément-Janin, by no means a friendly observer, conceded in L'Artvivant that "Begrain, who is enjoying a recent access of fame, well symbolizes our epoch through his bindings"[86] and illustrated his article with reproductions of six of Legrain's creations. Indeed, they were illustrated everywhere in reviews of the Exhibition as ranking Art Deco objects.[87] The opposition between old and new came to be summed up by the work of Marius Michel on the one hand and the work of Begrain on the other. To feel the impact of this confrontation, we cannot do better than consider two copies of the edition of Diderot's Le neveu de Rameau which was published in 1924 with illustrations by Bernard Naudin. The two generations of the Blaizot family commissioned bindings for this book, [5.13] the father from Marius Michel and the son from Begrain. The first, which is reproduced from the third volume of Devauchelle's La reliureen France (after page 90), is decorated with one of the master's richest patterns of floral ornamentation. It is an uncompromising example of [5.14] le style 1900, a superb anachronism. The second, which serves as the frontispiece to the same volume, shows Begrain, no longer hampered by theoretical restrictions, applying the full resources of the Art Deco style to bookbinding. Certainly it is among the earliest in the long series of Legrain's masterpieces.


93

Page 93

No doubt Legrain's career would have developed in much the same way if there had been no Exposition des Arts Décoratifs in 1925, though surely not as rapidly, but his triumph there did unmistakably confirm his arrival. This success was not a matter of chance. As Crauzat points out, the Jury which selected bindings for display, under the vice-presidency of René Kieffer, chose to interpret literally general rule four of the Exhibition which limited admission to "works of a novel inspiration and a real originality." Hence Marius Michel, faithful to the floral ornament of Art Nouveau, was excluded altogether, as were a number of other well known binders in traditional modes. The binders shown, in a somewhat irregular and scattered way, included true innovators like Begrain, Schmied, and Bonfils; a bevy of relieurs-femmes like Rose Adler, Germaine Schroeder, and Jeanne Langrand; and some long-established artisans who had admitted elements of modernity into their work like Canape, Gruel, Noulhac, and Kieffer himself. Legrain's mark was everywhere;it was he who had provided, Crauzat notes, "a marvellous impetus towards domains previously unknown and unexplored" (2: 177).

Far from being gratified by this evidence of his influence, Begrain issued a circular-letter entitled Copying is Stealing (Copier, c'est voler), in which he complained that for several years he had been "the victim of manifest theft" by a generation of young binders. He pointed particularly to the School of the Union Centrale des Arts Décoratifs, where such systematic plagiarism was part of the program, as demonstrated by its display at the Exhibition. The replies which he received bore out his accusations. A Jury member recalled the "false Legrains" which had been paraded past him and his fellows. But in general Legrain's friends and admirers urged him to take the matter quietly, to reflect that this was the way in which styles imposed themselves. Indeed, René Lalique, who had been through the same ordeal, told him that it was "the consecration of success."[88]

Marius Michel died on 9 May 1925, not long after the opening of the Exposition des Arts Décoratifs. In November of that year the continuing loyalty of bibliophiles to him was affirmed when the third section of the great library of René Deschamps-Scrive was sold at auction, its principal offerings being modern illustrated books in Marius Michel's mosaic bindings. The sale contained a single binding by Begrain, on Jules Renard's Histoires naturelles of 1899 with lithographs by Toulouse-Lautrec. The catalogue's comment was laconic: "Curious binding in the modern style" (lot 275). The critical and financial success of the sale showed that most bibliophiles still placed their faith in the man whom Henri Beraldi


94

Page 94
called "the most considerable artist who had come along in binding since the Renaissance."[89] A similar reception was accorded the memorial exhibition of his bindings held in 1927. But though Marius Michel's successor, Georges Cretté moved away from his style only slowly, and other binders working in traditional modes retained their clients, Begrain by the later 1920s had carried the day. When he died in 1929, Crauzat, the ranking authority, wrote simply: "P. Begrain is `contemporary binding' " (2: 301). In our own time, of course, Marius Michel and Begrain are no longer seen as competitors, but in the former's long philosophic perspective as masters in a succession which runs: Marius Michel, Pierre Begrain, Paul Bonet, and perhaps Pierre-Lucien Martin.

The years between 1925 and Legrain's death in 1929 saw the appearance of most of his best work. His understanding of the technique of binding, about which doubts had remained earlier, was complete. His workmen stood ready to execute whatever maquettes he gave them, even if at first they declared his inventions to be impossible of realization. Though he continued to be in great demand as a decorator, he came more and more to favor binding, even giving some thought to becoming an architecte du livre like Schmied, interesting himself in all aspects of the creation of livres d'art. Under these circumstances he had obviously left the rule, the square, and the compass far behind him. Indeed, Crauzat mentions that one of the motives for the increasing elaboration of his bindings was to discourage plagiarism. "His designs, very simple at the beginning, have been intentionally complicated, in order to render them as inimitable as possible, and thereby to dampen the ardor of his rivals" (2: 29).

Perhaps the work of Legrain's period of full maturity can best be explored from the actual bindings available to me, either in my own collection or in the New York Public Library, by considering six volumes the decoration of which is based in various ways on one of his favorite patterns: parallel lines. Their arrangement varies from the simple to the complex, they make use as well of other design elements, their abstractions sometimes yield symbolic interpretations, but they all belong to the same family of compositions. When one realizes that Begrain had at his disposal many other such families, the range of his achievement will at least be glimpsed.

First, three bindings in which the parallel lines are straight. That on [5.15] Valéry's Monsieur Teste of 1927, one of 20 copies on special paper for subscribers presented by the author to Mrs. Blumenthal, has a criss-cross pattern of gold, silver, and black lines, irregularly spaced and asymmetrically arranged, both on its covers and its doublures of dark green morocco.


95

Page 95
A modest conception for this period, it is a model of elegance, appropriate to a small but treasured volume. His more casual composition [5.16] for the Comtesse de Noailles' Les forces éternelles of 1920, one of three identical bindings in calf executed for Mrs. Blumenthal in 1927 (No. 746), was presumably as close as Begrain now cared to come to the sort of general library bindings he had earlier executed for favored clients. It shows how Legrain's patterns of parallel lines could be varied by reorientation and the introduction of non-linear elements. Much more [5.17] elaborate, a major undertaking indeed, is Wilde's Deux contes of 1926. Seemingly another abstract pattern, this complex creation is in fact based on Schmied's highly original decorative scheme for the book. The rectangles composed of dots combine the narrow vertical bands illustrating the first of the two stories, and the narrow horizontal bands illustrating the second, the whole design then being rotated on its axis some 20 or 25 degrees.

Now, three bindings in which the parallel lines are curved. The sim- [5.18] plest of these covers René Boylesve's Souvenirs d'un jardin détruit of 1924 (No. 105), an unpretentious volume with wood engravings by Maximilien Vox, bound for Mrs. Blumenthal in 1926. Two blocks of parallel lines in gold on a background of gray morocco sufficed for such a book. Very different was the commission which Begrain received from the well known bibliophile Dr. Lucien-Graux for a first edition of Baudelaire's [5.19] Les paradis artificiels of 1861 inscribed to Edouard Thierry (No. 58), an exemplaire truffé to which three autograph letters of Baudelaire had been added. The reversed curves of Legrain's parallel lines are only a starting point for a design of restrained splendor evoking the opium and hashish dreams of Baudelaire's text. This binding attracted admiring notice from the time of its first exhibition in 1927. Equally ambitious was his creation of the following year for Mrs. Blumenthal's inscribed [5.20] copy of Valéry's La jeune Parque of 1925 (No. 1055), a much larger volume. Here Begrain used his reversed curves to suggest the serpent of [5.21] Valéry's text, also shown in a title page vignette.

A second way of sampling the bindings of Legrain's later years is offered by the concluding maquettes in the New York Public Library album. These are all large and splendid designs, but I must rest content [5.22] with four. That for Gérard d'Houville's Le diadème de flore bound in 1929 (No. 463) was among those selected by Rose Adler for inclusion in her portfolio of 1929 surveying contemporary binding. On a background of white morocco, a handful of rings and concentric circles, bands and triangles, have been thrown in such a way as to suggest through abstract forms the profusion of nature. This is what Marius Michel's floral ornament had become by the end of the 1920s. French binders ever since have


96

Page 96
been following Legrain's lead in this experiment with color on white. [5.23] Perhaps the latest of Legrain's 12 designs for Wilde's Ballade de la géôlede Reading of 1918 (No. 1215) shows him reinforcing the idea of confinement, so simply presented eight years before, by a heavily barred window and a massive grill set in a gray wall. The unusual number of verbal instructions on the maquette were necessitated by the abundance [5.24] of mosaic work involved. Then there are Legrain's designs for the dou- [5.25] blures of the album itself, two of his most intricate geometric compo- [5.26] sitions, which far exceed in magnificence his composition for the covers of the volume. Since he elsewhere almost never decorated doublures, their presence attests to the importance he attributed to this collection of his maquettes.

Finally, some discussion is required of the controversial topic of Legrain's bindings for early livres de peintre, all designs dating from the later 1920s. As has been mentioned, after the 1925 exhibition Begrain was established as the chosen binder of bibliophiles with modern tastes. Not only did they give him contemporary books to bind, both first editions and livres d'art, but they also sought out surviving copies in sheets of the pre-War livres de peintre which they were just beginning to collect. So it happened that these books bound by Begrain, or by binders like Cretté who came gradually to work in an idiom related to his, exist in some abundance. It is usually assumed that this is an altogether happy conjunction resulting in modern books in modern bindings.

Yet questions arise. When a binder addresses himself to an unillustrated book, it may well suffice to declare with Rose Adler that he is "at the service of the text."[90] But when the book is illustrated, the same principle suggests that he should show a comparable awareness of the illustrations. Now, as Jacques Guignard has remarked, Begrain was "impervious to the manner of certain contemporary painters; his strict, classical style seems to take no account of that of the peintre-graveur."[91] This observation is particularly true of the livres de peintre which he bound most frequently: the 11 copies of Verlaine's Parallèlement of 1900 illustrated by Pierre Bonnard, the five copies of Longus' Daphnis et Chloé of 1902 illustrated by the same artist, and the three copies of Jules Renard's Histoires naturelles of 1899 illustrated by Toulouse-Lautrec. The carefully unfinished lithographs of these volumes, so shadowy in Bonnard's case that uncomprehending contemporary critics dismissed them as "uncertain" and "indecisive," remain obstinately uncorrelated with the precise compositions which Begrain designed for the bindings of the books in which they appear. Of the most successful it may be


97

Page 97
said that the relationship is neutral, much as with a Jansenist binding. [5.27] Witness this well-known creation for Parallèlement (No. 1153). In the [5.28] least successful, such as this copy of Daphnis et Chloé (No. 583), Legrain's aggressive geometry clashes radically with Bonnard's cloudy drawings.

Insofar as harmony between binding and illustrations is concerned, if not in other ways, Legrain's even more numerous bindings for another group of 20th century illustrated books are far more satisfactory. I have in mind the books of the masters of Art Deco illustration, of Barbier, of Laboureur, and in particular of Schmied. The favor enjoyed by Schmied among collectors of livres d'art has been described in an earlier lecture. With good reason the collectors, particularly of his notable books of the mid-1920s, found a natural affinity between them and the novel style which Begrain had introduced into binding. So it came about that Begrain devoted some of his most lavish designs to 12 copies of Daphné, for example, to nine of Le cantique des cantiques, to seven of Wilde's Deux contes, and to five of the Comtesse de Noailles' Les climats.

Begrain paid these books the compliment of close study, and in his bindings he sometimes offered a synthesis of Schmied's decorative conceptions. His binding for Schmied's edition of Wilde's Deux contes has already been shown. Equally characteristic are his creations for the two [5.29] copies of Le cantique des cantiques (Nos. 112 and 113) which Rose Adler [5.30] selected for her portfolio of contemporary bindings. Writing about this substantial part of Legrain's oeuvre in 1961, when Schmied's reputation was at its nadir, Georges Blaizot had the delicate task of explaining how the master could have brought himself to bind so many more of Schmied's volumes than those of any other artist. Here is his ingenious apology: "Compared with the bindings designed by Schmied [himself] for the same works, the bindings of this family show us that Pierre Begrain, while remaining faithful to the laws of decoration imposed on the book, knew how to play a flute solo at the threshold of the volume, within which would swell forth sounds of choirs, now swooning, now roaring, and of organs."[92] You will see some of Schmied's bindings later in the lecture.

During these years of intense activity as a designer of bindings, Begrain was no less busy as a decorator. Jacques Doucet and more recent clients like Mme. Tachard and Pierre Meyer relied upon him for the adornment of their apartments, and he had many other commissions carried out, like his bindings, in his atelier on the Place de Val-de-Grâce. Meanwhile, his health continued to deteriorate. With a view to concentrating his efforts on binding, he rented and remodeled a charming and


98

Page 98
commodious villa near the residence of the artist H. Laurens. On the morning of 17 July 1929, when he was about to move there, he died, a few months before his fortieth birthday. Left behind in his bindery "were more than a year of work in the course of production" as well as many projects still to be executed.[93]

Something should be said about the bindings completed after Legrain's death under the supervision of his stepson, Jacques Anthoine Begrain, of which 75 are listed in the standard catalogue.[94] Undertaken, as they were, at the height of his powers, they are for the most part ambitious indeed, but their execution was not always at the level of those which he himself lived to see completed. An example is afforded by [5.31] Georges Rouault's Paysages légendaires of 1929 bound for Mrs. Blumenthal. This is one of six copies in which two of the lithographs which Rouault drew to illustrate his own poems are colored by the artist. Legrain's conception seems to allude to the final words of the text:

Le lune se leve sur un monde égaré
qui crêve d'appétits sordides et inavoués,

illustrated by a bleak city-scape surmounted by a moon. Legrain's more hopeful perspective shows the moon against the firmament rather than the earth. The result is a striking Art Deco design, blemished by the almost total illegibility of the book's title stamped in blind on the lower half of the moon. Considering Legrain's mastery of the use of typographic characters in his compositions, one wonders what he would have thought of the way in which his conception had been rendered. Not open to objection on the score of obscurity, certainly, is his composition for [5.32] Mrs. Blumenthal's copy of Valéry's Poésies of 1929. A large folio, the book demanded a bold design, yet there is some want of subtlety in its execution.

We may turn next to Rose Adler, for whom Begrain was the "uncontested master" of modern binding.[95] Her reputation has never stood higher than it does today. Indeed her bindings are more eagerly sought after than those by Begrain himself, if only because they appear so rarely on the market. Whereas almost 1300 bindings are recorded for his 12 years of activity, her nearly four decades seem to have yielded a small fraction of that total.

Born in 1890, Rose Adler was a student from 1917 to 1925 at the École d'Art Décoratif, where she had the active encouragement of Andrée


99

Page 99
Langrand, its Director. Her work of this period is exampled in a rare [5.33] early binding at the New York Public Library on F. C. Longchamp's Les vices capitaux of 1922, which is also signed by A. Cuzin as doreur.The irregular geometric pattern in which she has arranged her panels of snakeskin and of black and green calf demonstrates how completely she had already broken with traditional conceptions of binding design.

Rose Adler encountered Jacques Doucet in 1923 at an exhibition of the Société des Artistes Décorateurs where her bindings were shown. As impressed by her talent as he was smitten by her beauty and sympathy, he showed her the bindings Begrain had done for him and commissioned further work from her hand. Over the next six years, as his friend and advisor, she bound many of his finest books and manuscripts. The patronage of other collectors followed, and she became an important figure in the world of decorative art generally.[96]

Having seen Legrain's achievement, Rose Adler knew exactly what she herself wanted to do. To introduce the selection from her bindings shown at the first exhibition of the Société de la Reliure Originale at Paris in 1947 she told how Begrain in his work for Doucet, "seeking to reorient binding to adapt it to contemporary literature," tried to make it a "discrete synthesis" of what "emanated from the text." Thus came into being "a stripped-down style, in which only the essential remained. Begrain understood the value of silence, for in expression the danger is to substitute oneself for the author, to write a sixth act."[97] As we have seen, Begrain soon put behind him this aesthetic of allusive selectivity, but Rose Adler remained faithful to it all her life.

In her 1929 portfolio surveying contemporary binding she included seven examples of her own work. Though elsewhere in this volume she does full justice to the rich effects achieved by Begrain and others, for her part she was content to make little count for much, as may be seen [5.34] in her creations for Villiers de L'Isle-Adam's Trois contes cruels and Mérimée's Carmen (plate 37). Only in her composition for Colette's L'En- [5.35] vers du music-hall of 1926 (plate 49) did she depart from her accustomed restraint. Yet the six exuberantly kicking limbs of this design seem subdued in comparison with the binding by Begrain for the same book which [5.36] she reproduces (plate 42) with its suggestion of overlapping beams from a score of spotlights.

Two bindings by Rose Adler which go beyond my chronological limits demand to be presented because they can be shown from the books themselves rather than from reproductions. So spare is her usual work [5.37] that her design of 1931 for Tristan Bernard's Tableau de la boxe in the


100

Page 100
New York Public Library may in comparison almost be called massive. As is so often the case with her, lettering provides the main element of the decor, and the dominant colors, here brown and blue, form an unexpected combination. There seems to be no obvious allusion in the design, unless the inset panel is taken to be either a tableau or a boxing ring. In her later career Rose Adler carried her procedures to further reaches of refinement. Consider, for example, her binding of 1948 on Toulet's [5.38] Les contrerimes of 1930 with etchings by Laboureur, a design inspired, one surmises, by the shape given the type-page by the writer's verse forms, rather than by either text or illustrations.

Of the many other workers who at this time created what Rose Adler called the "binding of sensibility and sentiment—[the] reliure-femme,"[98] I shall mention only three, her most prominent predecessors, Germaine Schroeder and Jeanne Langrand, and her most prolific rival, Mme. Marot-Rodde. The manner in which they adapted Legrain's simpler patterns is exampled by Germaine Schroeder's design for Giraudoux's [5.39] Juliette au pays des hommes of 1926 with colored engravings by Chas Laborde. In consonance with Legrain's compositions two or three years earlier, many of which she had executed herself, she provides a checkerboard pattern of tan morocco across which is festooned the book's title in green. Legrain's more elaborate style is paralleled in a binding for [5.40] Schmied's edition of Vigny's Daphné by Andrée and Jeanne Langrand, the geometric conception of which reflects Schmied's own decorations, just as do most of Legrain's bindings for this book. Mme. Marot-Rodde's [5.41] creation for Gustave Geffroy's L'Apprentie of 1924 with etchings and dry points by Auguste Brouet is characteristic of her work: a binding of brilliant execution the decoration of which is straightforward to the point of assertiveness. It is hard to reconcile its design with Crauzat's assertion that "at no point does Legrain's influence make itself felt in her bindings" (2: 138).[99]

As a designer of Art Deco bindings François-Louis Schmied has for some years been ranked with Begrain himself, at least if one is to judge by the prices realized in European and American auction sales. They were also regarded as equals in the later 1920s, when collectors besieged Schmied with commissions to bind copies of his own works. In the intervening decades, however, his bindings, like his books, fell into deepening


101

Page 101
disfavor. Writing in 1961 the even-handed Devauchelle largely ignored him in his comprehensive history of French binding, calling him, indeed, by the wrong first name.[100] There is a pressing need today for a monograph on Schmied's bindings, which might take as its point of departure the 50 odd examples listed by Crauzat with lacquer panels by Jean Dunand (2: 104-108).

A Swiss, like Schmied himself, and a collaborator with him in annual exhibitions at the Galérie Georges Petit, Dunand had learned the art of lacquering from the Japanese craftsman Sugawara before the War. Having mastered this demanding process, calling for the application of many layers of lacquer to a metal or wood base over a prolonged period of time and under controlled atmospheric conditions, he was without a rival in its use during the 1920s. Beginning in 1925 panels designed by Schmied and rendered in lacquer by Dunand were incorporated in bindings by Georges Cretté and others, while later such bindings came to be executed by Schmied's own staff. Initially these panels had metal as their base and occupied the entire cover, but the technical problems to which this operation gave rise led to the employment of smaller panels on ebonite which were mounted in the covers, an arrangement which allowed Schmied to make Dunand's renderings of his drawings parts of larger binding patterns.

Schmied bound only works of his own creation, choosing above all the books of his great years—more than 20 copies of Le cantique des cantiques, for example, but also Daphné, Les climats, Les ballades françaises, his Arabian tales, and Deux contes. The subjects of his designs came from the decorations of the books themselves: doves, gazelles, gardens, and particularly the figures of Solomon and his maiden for Le cantique des cantiques; landscapes and seascapes for Les climats and Les ballades françaises, abstract patterns for Daphné, and nightingales for Deux contes. They were rendered by Dunand with a variety and richness of color, not to mention a freshness and a sparkle, that even mosaic morocco could rarely match. At their best, indeed, they are among the most spectacular of all Art Deco bindings.

The Frank Altschul copy of La création at Yale offers an example of [5.42] the larger panels by Dunand mentioned above. Indeed, Schmied's ma- [5.43] quette, mounted in the volume, is virtually an Art Deco painting. As will be seen, this composition, which supplements the decorations in Book I devoted to "Creation through the Word," was reproduced with resplendent exactness by Dunand. The task of the binder, Cretté, was


102

Page 102
simply to make the lacquer panel into the book's front cover. Schmied's alternative procedure is shown in another volume from the Altschul collection, Le cantique des cantiques, which was executed by Schmied's [5.44] own workers. The panels which Dunand made from two much smaller [5.45] maquettes, one of King Solomon and one of a stylized garden, were [5.46] mounted in the front and rear covers. This time he radically altered [5.47] Schmied's color scheme for the garden, and Schmied himself had the opportunity of devising a handsome abstract setting for his portrait of King Solomon.

Schmied also designed bindings, again for his own books, in which he did not collaborate with Dunand. In a sense, these gave him a freer hand, since he had the whole cover at his disposal, not simply the frame surrounding the lacquer panel. Signed simply "F.L.S.," they were executed at his own atelier in the later 1920s. Here is an example on another [5.48] copy of La création. At first glance the central panel of galuchat may seem to have no purpose beyond the contrast it offers to Schmied's abstract frame. Then one realizes that the line of large white bubbles is intended as nothing less than a symbol of germination, the emergence of life itself from inanimate matter.

Our attention is next claimed by the beginnings of two binders who were to go on to long and distinguished careers, Georges Cretté and Henri Creuzevault. In contrast to the more celebrated Pierre Begrain and Paul Bonet, they not only designed bindings, they executed them, and latterly there has been some disposition among their admirers to claim superiority for them on this score over mere maquettistes. [101] For Cretté, indeed, the distinction was crucial. In a rare confession of faith he wrote in 1947: "The only allowable fantasy [for a binder] is what the métier can realize; thus, for me, the role of the technician is as important as that of the artist and I can't conceive a binding without taking an active part in its execution."[102] However, we are concerned with manifestations of the Art Deco style, where Legrain's contribution is hors concours, and this debate need not concern us.

Cretté was born near Paris in 1893. A brilliant student of decorative design and of binding at the École Estienne, he entered the atelier of Marius Michel in 1911, where he became the master's "pupil, his preferred disciple, almost his adopted son."[103] After a long and difficult War, much of which he spent in German captivity, he returned to the atelier in 1919. By this time old and sick, Marius Michel made Cretté first its effective director and in 1925 its proprietor. The signatures of


103

Page 103
both are sometimes to be found on the firm's bindings before this date; afterwards for at least five years the formula was "G. Cretté successeur de Marius Michel," a signature that continued to be used for certain kinds of bindings well into the 1940s.

While Marius Michel was alive, the firm's avowed policies of decoration did not change, though a receptivity to new ideas became apparent. When Cretté took over, he issued a circular which read in part: "Formed by that great artist Marius Michel, I hope on the one hand to continue the beautiful realizations of my predecessor and on the other hand to adapt to the classical and elegant methods of execution, which he conserved so well, the conceptions of modern decorative art."[104] Many of the bindings which Cretté created were of a transitional nature, half-way houses in which floral ornament is selectively employed. That decorating [5.49] the large paper edition of Proust's A l'ombre des jeunes filles en fleur of 1920, one of 50 copies, is a model of delicate restraint (No. 460).[105] In his more modern conceptions, far from copying Begrain, Cretté gradually evolved his own style, which at this period often involved "the play of lines," both in gold and in blind. An example is offered by Émile Ver- [5.50] haeren's Les campagnes hallucinées, of 1927, the midnight black of which is in harmony with the wood engravings and lithographs by Frank Brangwyn serving as its illustrations. When required by the book in hand, however, Cretté did not disdain Art Deco patterns. This was true in particular of the many books of Schmied for which he himself designed bindings, as well as of those on which Schmied commissioned [5.51] him to mount lacquer panels by Dunand. A related creation is his binding for Marceline Desbordes-Valmore's XII élégies of 1925 with lithographs by Charles Guérin, on which is mounted a large floral enamel by Jean Goulden, inspired, it may be surmised, by Guérin's compositions [5.52] rather than by house tradition. His binding for A. Suarès' Le livre d'émeraude of 1927 with etchings by Auguste Brouet (No. 531) combines a cream morocco inlay with the play of lines and dots on blue-green morocco, in an emblematic design appropriate to this tale of the Brittany coast.[106]

Like Cretté, but at a much younger age, Henri Creuzevault had the task of reorienting an established bindery, which served a veteran clientele, towards an accommodation with Legrain's innovations. Born in 1905, the older son of Louis-Lazare Creuzevault, Henri Creuzevault began his training as a finisher at the age of 12. He joined his father's atelier in 1920, and after a few years he was signing the firm's bindings as


104

Page 104
doreur. [107] He won his first prize in 1928 from the Société d'Encouragement des Arts et des Industries. By the following year Crauzat could write of him: "His wise principles, combined with the passion of a youthful temperament which is stimulated by the taste of his time and the claims of a necessary renewal, his perfect technique at the service of a designer gifted with a highly developed decorative sense, could not fail to yield excellent results" (2: 54-55). The bold and robust conceptions of this young master, related to Legrain's yet bearing his individual mark, soon found their place among the best work of the decade.

Creuzevault's adaptation of Legrain's relatively simple early style for [5.53] Gus Bofa's Synthèses littéraires et extra littéraires of 1923 is character- [5.54] istically forceful. For Paul Valéry's Discours of 1928 on being received into the French Academy he created a combination of geometry and typographic lettering which recalls Begrain without servile imitation. There is even a hemisphere of mother-of-pearl in the "o" of discours. [5.55] For Francis Carco's Quelques-unes of 1931 with etchings by Louis Legrand his conception hardly differs from the criss-cross mosaic binding by Begrain already shown for Wilde's Deux contes, yet its more massive components and darker color scheme result in a quite different effect. Creuzevault also devoted himself to the books of Schmied and Maurice Denis, for which he produced stylized representational designs. His con- [5.56] ception for Carnets de voyage en Italie of 1925, which concentrates the landscapes of Denis' book into a single image, provides a reminder that he was a painter as well as a binder. Notable as Creuzevault's later work became, his early Art Deco productions remain a distinctive and important phase of his career.

There are a dozen other binders who would demand treatment if time were available. There is the elegant Robert Bonfils whose stylized use of representational elements in his designs, often of the human face [5.57] or figure in profile, renders his work identifiable at a glance. This is his binding for a special number of the Revue musicale of 1921 with an article by Paul Valéry on the ballet from the Gunst collection at Stanford. There is the indefatigable René Kieffer, who for 55 years played "the sedulous ape" to a succession of styles, always with impeccable technique. Representative of his Art Deco phase is a binding also at Stan- [5.58] ford executed in 1927 on Blaise Cendrars' La fin du monde of 1919 with illustrations after Fernand Léger. But I had better conclude by explaining why I have not discussed Paul Bonet.

Though he was born in 1889, the same year as Begrain, and though he had begun to design bindings by the end of 1924, Bonet's domination


105

Page 105
of French binding was achieved in the years following 1930. Indeed, he came to general notice among bibliophiles only at the auction sale of the library of his first client, R. Marty, in that year.[108] Moreover, if Bonet was impelled towards his astonishing career by Legrain's example, as he freely admitted in his Carnets, "to be himself" he determined from the first to "follow another path,"[109] and he would certainly not have regarded himself as an Art Deco designer.

Consequently, two examples of Bonet's early work must suffice for our purposes. They represent the half-bindings which he favored for his own library, and they are more appealing, to my mind, than Legrain's creations for Doucet, particularly on volumes designed to be viewed together as a series. Bonet is severe on his bindings of this period in his Carnets, but he would perhaps have allowed the comment "an amusing [5.59] binding" for this copy of Henri Béraud's Le martyre de l'obèse of 1925, if half-bindings had been recorded therein. The semi-circles of his composition correspond exactly to the figure of Béraud's rotund protagonist [5.60] as depicted in the illustrations by Gus Bofa. The second example is still another binding for Colette's L'Envers du music-hall. For the most part Bonet did indeed avoid the Art Deco style. Two revealing comments from the Carnets may be cited. There is a plate in this book which shows his display at the Salon d'Automne of 1927. Of these volumes, bound chiefly for Marty, Bonet on the whole approved. Only concerning that on Duhamel's Deux hommes (Carnets, No. 33), an Art Deco creation, did he admit deprecatingly that "it was in the manner of the times!" In 1930 he similarly dismissed a copy of Dr. Mardrus's Histoire charmante de l'adolescente Sucre d'Amour with the words: "a binding in the style of Schmied, alas!" (Carnets, No. 78).

One's final estimate of Art Deco binding depends on one's estimate of Begrain, though, as I have tried to show, there was much notable work from other hands during the 1920s. Perhaps Robert Bonfils has offered the soundest appraisal, surveying his friend's career 35 years after Legrain's death. He found the supreme distinction of this "artist of Cartesian intelligence, enthusiastic temperament, and an aesthetic full of charm" to reside in his ability to create works in which "innovation was matched by equilibrium" during an epoch when "anarchy and liberty were confounded."[110] Legrain's bindings do indeed provide the criterion by which Art Deco bindings in general can be judged, a touchstone never more useful than at present when so much garish and ill-considered work is uncritically accepted.

 
[71]

Art Deco (London, 1980).

[72]

Pierre Begrain relieur (Paris, 1965), p. ix, apparently quoting Rose Adler, but she was writing of 1930. See below, note 96. In my account of Legrain's life I have depended chiefly on the essay by his stepson, Jacques Anthoine-Begrain, in this volume.

[73]

On Doucet see François Chapon, Mystère et splendeur de Jacques Doucet 1853-1929 (Paris, 1984).

[74]

Pierre Begrain relieur, p. xviii.

[75]

Pierre Begrain relieur, p. xlii.

[76]

Pierre Begrain relieur, p. xxvii.

[77]

See Pierre Begrain relieur, pp. 195-197.

[78]

Pierre Begrain relieur, p. xlii.

[79]

Pierre Begrain relieur, p. xlii. The numbers given in parentheses are those of this standard catalogue.

[80]

See the description in Martin Breslauer's catalogue no. 101 (London, 1970), item 324.

[81]

Pierre Begrain relieur, p. xliv.

[82]

Carnets, 1924-1971 (Paris, 1981), entry for July 1929.

[83]

Pierre Begrain relieur, p. xxxi.

[84]

Pierre Begrain relieur, p. xxiii. There is a slightly different version of the story in Devauchelle, 3: 151.

[85]

Crauzat, 2: 32-33.

[86]

"Exposition Internationale des Arts Décoratifs: le livre et ses éléments," L'Artvivant, 15 August 1925, p. 30.

[87]

See, for example, L'Amour d'art, August 1925, p. 289; Art et décoration, May 1925, p. 176.

[88]

See Pierre Begrain relieur, pp. xlv-xlvi.

[89]

La reliure du XIXe siècle (4 vols.; Paris, 1895-97), 4: 65.

[90]

Reliures présenté par Rose Adler (Paris, [1929]).

[91]

Pierre Begrain relieur, p. xxxiii.

[92]

Devauchelle, 3: 163.

[93]

Devauchelle, 3: 158.

[94]

See Pierre Begrain relieur, pp. 173-186.

[95]

Bibliothèque Nationale, Catalogue de l'exposition: la reliure originale (Paris, 1947), p. 100.

[96]

See Chapon, pp. 339-342.

[97]

Bibliothèque Nationale, Catalogue de l'exposition, p. 100.

[98]

Introduction to Reliures présenté par Rose Adler.

[99]

Whether justly or not, Crauzat contended that in general the women binders were the worst offenders in copying Begrain. "Never has been seen such a consumption of circles," he wrote in 1932 (2: 29), "of parallel and crossed lines, of barbed wire, of pieces of broken glass, of snail-like coils, of archipelagoes of fantastic lettering, of fragmented and illegible titles, of the skins of snakes and other reptiles, all to produce nothing but the ornate, the contorted, and the obscure."

[100]

The only significant mention occurs in a passage quoted from Georges Blaizot (3:162-163). Devauchelle calls Schmied Fernand-Louis, an error in which he has been followed by other writers. See, for example, Cent ans de reliures d'art, 1880-1980 (Toulouse, 1981).

[101]

See Marcel Garrigou, Georges Cretté (Toulouse, 1984), chapter 2.

[102]

Bibliothèque Nationale, Catalogue de l'exposition, p. 166.

[103]

Crauzat, 2: 42.

[104]

Quoted by Garrigou, p. 42.

[105]

Where numbers are given, the bindings appear in Garrigou's catalogue.

[106]

Cretté's binding for Pierre Loti's Pecheur d'islande of 1934 (no. 323) is identical.

[107]

Jacqueline Du Pasquier, Henri Creuzevault: naissance d'une reliure (Bordeaux, 1984), pp. 15, 19, 22.

[108]

Très beaux livres . . . composant la bibliothèque de M. R. Marty (Paris, 1930).

[109]

Entry for July 1929.

[110]

Pierre Begrain relieur, p. xxxviii.