University of Virginia Library


A healthy slice of the electronic church seems to reflect the maxim "If you can't beat 'em, join 'em." The entertainment formats of television's secular offerings have been copied in many ways. One of the most obvious copies is the musical variety show. But the musical entertainment shows of religious broadcasting draw not only from Hollywood formats; they have successfully wed Hollywood—or Nashville—to the rousing styles of tent-meeting revival singers. Mainliners who are accustomed to stately hymns and choral anthems can find lots of new religious musical styles on TV today.