University of Virginia Library

4. Book-Trade and Paper-Trade Journals

Other industries connected with book production, in addition to printing, have their journals, and the listings in Ulrich and Küp under the headings "Book Trade," "Paper and Papermaking," and "Ink," for example, show how numerous they are. But there are fewer journals in these areas with significant bibliographical contributions, because there are practically no scholarly journals in English exclusively


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devoted to publishing or papermaking—the journals in these fields tend to be limited to trade publications more than is the case with printing. Nevertheless, their importance should not be underestimated. Publishers' Weekly (1872- ), in particular, during its long run has published a great many historical articles, both on special aspects of publishing and on individual firms, and almost no study of American publishing can be undertaken without recourse to its pages. It is fortunate that—aside from its own semi-annual indexes—it has been covered in IBZ since 1911, with some of these years duplicated in Library Literature (1921- ) and in the Readers' Guide (1929-53, 1961- ). The English counterpart, Publishers' Circular (1837- ), now called British Books, has not been so well treated, for one must consult three indexes in order to cover the journal from 1925 on (IBZ for 1925-29 and Library Literature from 1933 to the present, with IBBB filling the gap); and Whitaker's Bookseller (1858- ) has only had a tiny fraction of its long run included in IBZ. Of the several nineteenth-century American book-trade periodicals which contain useful information, Sabin's American Bibliopolist (1869-77) is, surprisingly, indexed in Poole; but such other important magazines as the American Stationer (1873-1928) and American Bookseller (1876-92) are not indexed at all. The leading journal of the antiquarian and out-of-print trade is Sol Malkin's Antiquarian Bookman (1948- ), which frequently contains signed articles worth later reference, and it is now (since 1955) indexed in Library Literature. The only publishing journal at present which seems something more than a trade journal is Toronto's Scholarly Publishing (1969- ), and the relevant articles in it will presumably be listed in SB.

Of the remaining fields related to the production of books, the paper industry probably has the most publications, but only a few need to be included in a selective list for bibliographers: Lockwood's Paper Trade Journal (1872- ), the Paper-Maker and British Paper Trade Journal (1891- ), and perhaps Direct Advertising (1912- ), as the leading trade periodicals for paper, and Hercules Chemical Company's Paper Maker (1932- ), as the most distinguished house organ, with numerous articles on the history of individual paper mills. Other memorable journals could be named, such as Paper World (1880-98), William Bond Wheelwright's Paper & Printing Digest (1935-39), and particularly Spalding's Quarterly (1923-39), with its historical studies of watermarks.[23] But virtually all material relating


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to paper is conveniently listed in the excellent series of indexes called Pulp and Paper Manufacture: Bibliography and Patents, covering 1900-55 in five volumes and the years since 1955 in annual volumes; although these volumes are primarily a guide to the technical literature of the field, they do include, under the headings "History" and "Watermarks," much out-of-the-way material of interest to bibliographers.[24] For the field of bookbinding, one could cite Bookbinding Magazine (1925-),[25] and for ink the American Ink Maker (1923- ); and there are the trade journals for less closely related fields, such as Editor and Publisher (1901- ) for newspaper publishing and Printers' Ink (1888- ) for advertising. But the indexing of such periodicals is practically nonexistent in the standard indexes, and a specialized index which would pull the relatively few articles of bibliographical importance out of this mass of material would indeed be a great contribution. All such trade journals, of course, constitute important primary material for bibliographers studying the late nineteenth and twentieth centuries, and anyone using them in this way would want to work straight through the journals themselves; what a bibliographical index is needed for is to segregate the small number of retrospective—if not scholarly—articles from the large number concerned with current matters.