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3. Bestowing Reward and Honour

If reward and honour are insufficient and faithless, the
inferior would not obey. If reward and honour are great
and of faith, the inferior will make light of death. The
saying is based on Viscount Wên's saying, "The inferior
turn to great reward and high honour just like the wild deer
going to luxuriant grass." For further illustration, the
King of Yüeh set fire to the palace building, Wu Ch`i leaned
the shaft of a carriage outside the city-gate, Li K`uei judged
lawsuits on the basis of the litigants' shooting abilities, and
the people of Ch`ung-mên in Sung would on account of
reward and honour reduce themselves to death. Kou-chien,
knowing the utility of reward and honour, saluted an angry
frog; Marquis Chao, knowing the utility of reward and
honour, stored up old trousers. Big reward, indeed, makes
everybody as brave as Mêng Pên and Chuan Chu. Women
daring to pick up silkworms and fishermen daring to
grasp eels, both testify to the utility of reward and
honour.[4]

 
[4]

With Yü Yüeh [OMITTED] should be [OMITTED] and [OMITTED]
means [OMITTED].