University of Virginia Library

Frank Pollard


Frank Pollard is the teacher on the Southern Baptist study program "At Home with the Bible. " As with others in this genre, entertainment is limited to a musical number or two. The set looks like a living room, and the cast has the casual appearance of a family. It's low-key, informal education, designed to appeal to the surprisingly large number of Americans who have a serious interest in Bible study. The Baptists don't buy time for the program; it is seen on sustaining or free time. Nor do they solicit funds on the air. As for "Day of Discovery," if you write for their Bible study materials, you'll receive them free of charge, and the appeal for financial contributions is low-key. A typical appeal, at the conclusion of a letter that makes no mention of money, reads as follows: "Please keep praying for us and for the support that makes our ministry possible." Of course, a pre-addressed envelope is enclosed in case you want to do more than pray.