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II
  
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II

The second, and more comprehensive, group of Stamp Office figures contains estimates of the average daily circulation of thirteen London papers for the month of January, 1811, together with the total number of stamps sold during the month. These occur in both rough draft and fair copies; in the former it is apparent that the average daily circulation figure in each case has been obtained by dividing the total number of stamps issued for each paper during the month by twenty-seven, the number of publication days in the month. A specimen will most clearly illustrate the method:

 
Mg Post   27/87000
-----
3222  
Day about  3000 
It should be noted that in every case the nearest round figure below the quotient was taken as the daily average, thereby making some allowance for the margin

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between the number of stamps purchased and the number of papers actually sold. I reproduce the fair copies.[7]

                 
Number of London Newspapers and Amount of Stamps for January 1811  
The Number of London Newspapers now Published is   60  
Country Newspapers in England . . . . . . . . . . . .   112  
Country Newspapers Irish . . . . . . . . . . . . .  40  
Country Newspapers Scotch . . . . . . . . . . . .   27  
The Number of Stamps paid for at the Stamp Office for Newspapers in the Month of January 1811 was as follows  
By the London Printers   1,268,750  
By Stationers part used by London Printers & part in the Country   768,669  
Total 2,037,419  
                   
Circulation of some of the London Newspapers (per Day)  
Morning Post   about 3000  
Morning Chronicle (more during Sitting of Parliamt than at any other time)   about 3500  
Courier   about 5800  
Times & Mail 3 Times in the week   about 5000[8]  
Press & Globe (both daily)   3000[8]  
Morning Herald   about 1500  
Day   about ll00  
Statesman   about 1500  
Traveller
London Chronicle
&
Commercial Chronicle } together 
about 1500 

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The thirteen newspapers listed were almost certainly considered to be the leading journals published in London at the time. All were issued daily except the Mail, the London Chronicle, and the Commercial Chronicle, which appeared thrice weekly. The individual circulations of these three, therefore, would probably have been more extensive than is indicated by the figures given, which were computed on a daily basis. Such a computation was made necessary by purchases of stamps in single lots for use by several papers, no indication being given of how many were used by each. Thus, The Times, with six issues per week, and the Mail, with three, drew upon the same stocks of stamped paper, and only a combined daily average afforded a basis for comparing their circulation with that of other newspapers.