J. L. Morrow.
Charlottesville is particularly fortunate
in having so many stores where
only the purest and best quality of
groceries are sold and among them
none is more conspicuous than the one
[ILLUSTRATION]
General Store of J. L. Morrow.
conducted by Mr. J. L. Morrow of No.
287 West Main street. Mr. Morrow
does all of his own buying and is
especially careful in this, as he will
tolerate no adulterated food in his
stock, thus insuring his customers only
the best grade of edibles. His line
comprises everything in the way of
staple and fancy groceries, while he
makes a specialty of fresh country
produce and the store is one of the most
inviting in the city. During the few
years that he has been engaged in
business here, Mr. Morrow has built
up a large and lucrative trade which
with his low prices and excellent goods
is steadily increasing. Mr. Morrow was
reared and educated at Greenwood,
South Carolina, and after leaving
school entered the grocery line as a
clerk. Three years ago he came to
this city and opened the establishment
described above, meeting with immediate
success. Of the younger business
men of the city none is more
enterprising or energetic than he, and
his reputation for truth, honesty and
straightforward business dealings is
an enviable one. Fraternally he is a
prominent member of the Masons
(Lodge No 55) and of the Elks, and
takes an active part in all the projects
of these organizations.
