University of Virginia Library

4 - EXPENSES

a - Salaries

The largest salary, $200. a week, was paid to Mr. Chas.
A. McKeand, from October 15th to May 31st. The Executive Director
received from the Endowment Fund the salary of $208.66 a
month. The remainder of his University salary was paid by
the University. From July 12th to September 15th, while the preliminary
work was being done at the University, the Executive
Director received no salary whatever from the Endowment Fund,
paying even his own living expenses. Mr. Trimmer received
a salary of $145.00 a week. Mrs. Noland received $125. a month.
Mr. Trimmer found it necessary to employ one regular stenographer
at $100. a month, subsequently reduced to $90., and both at the
University and in Richmond, it was necessary, at times, to
employ extra stenographic assistance.

b- Classification of Richmond Expenses

Expenses of running the Richmond Office, exclusive of
the salaries of Messrs. Dobie and McKeand, and Mrs. Noland,
amounted to $15,373.25. These expenses can be classified as
follows:

               

1. Extra Salaries (chiefly for Stenographers)	$ 314.66
2. Printing, Stationery and Sundries	4,806.38
3. Publicity (including Moving Picture)	5,673.31
4. Telegraph, Telephone, Postage, Express, Freight	701.52
5. Traveling Expenses (chiefly Dobie & McKeand)	2,667.82
6. Expenses incurred by local and regional chairmen	1,168.56
7. Rent of typewriters and typewriter supplies	41.00
	$ 15,373.25

In connection with these expenses, and the same is true
of those paid by Mr. Carruthers, it was frequently impossible
to draw a line between the Endowment Fund and the Centennial
Celebration, and some of the expenses paid under the Endowment
Fund Account, (for example, the Centennial Celebration Posters),
might well have been charged to the Centennial Celebration.
As both these expenses were paid out of the Fund, this becomes
merely a question of bookkeeping.

c - Expenses Paid by the Bursar

According to a statement furnished by E.I. Carruthers,
Bursar, he paid out from his office, on account of the Centennial
Endowment Fund account, the sum of $28,508.38.

The expenses can be classified as follows:

           

1. Salaries	$17,000.00
2. Expenses incurred by Trimmer as Publicity Director	11,008.38
3. Traveling Expenses of Faculty Speakers	175.00
4. Expenses of Student Campaign	175.00
5. Expenses of Thanksgiving meeting	150.00
	$ 28,508.38

d - General Observations

At first blush, the publicity expenses may seem rather
large and out of proportion. Every effort was made to keep
these down, however, and attention is called to the fact of the
great good effected for the University, apart from the
raising of the Endowment Fund. Owing to the generosity of
Bryan Brothers of Richmond, office expenses and office equipment
was reduced to a minimum.

It is believed further that no college movement of this
magnitude has ever been conducted with so small an office force.