MARKETING
For many years inventive and administrative genius gave major attention to
the processes of production, while the distributive system was largely ignored.
As a result the distributive processes became relatively inefficient and today there
is a growing demand for more efficient methods of marketing and merchandising.
The course is designed to permit of a view of the distributive system as a whole
as well as the various methods of marketing and the problems which each method
involves. The work is so planned that the student will also gain a sound grasp
of the essentials of modern merchandising. The far-reaching changes now taking
place in distribution are such as to cause much concern to men in every field of
business and the course is designed to serve the needs of those who plan to enter
some phase of distribution as well as those who propose to engage in related fields.
Third Year:
|
Session-hours |
| Commercial Law B1 |
3 |
| Economics B2 |
3 |
| Economics B3 |
3 |
| Economics B5 |
3 |
| Economics B7 |
3 |
|
15 |
Fourth Year:
| Government B1 |
3 |
| Economics B8 or C10 |
3 |
| Economics B9 |
3 |
| History B2 or B3 |
3 |
| Economics C5 |
3 |
|
15 |
