University of Virginia Library

Keeping His Interest

Dear Sir:

As a frequent advertiser in the
Cavalier Daily, I applaud your
March 29th editorial on Sexism!

One disturbing thought lingers
with me however. I wonder if the
Sweet Briar Women's Lib
Contingent would have been
equally "disgusted" if the same Ed
Michtom's ad in question were
aimed at women buyers and
featured the latest fashion "fad"
for women with this copy: "KEEP
HIM INTERESTED... 'HOT
PANTS' ARE THE THING FOR
SPRING!!"

What say you, Shannon,
Pammy, and Valeria?

Chuck Walton
Manager,
Paramount Theater