University of Virginia Library

Big P. R. Build-Up

Advertisement may have had
something to do with the success of
the concert, a factor which many
sponsoring groups seem to forget.
The event was announced on all
Charlottesville radio stations, ads
were run in the local newspaper,
and posters were massively
distributed to local stores, schools,
and several girls' colleges. Mr. Foote
said that news of the concert was
also spread throughout the state by
word-of-mouth.