University of Virginia Library

No Such Burger

I must take issue with the
opening statement made by Fred
Heblich in his November 20
column.

"Nothing," he writes, "so
represents the changing life styles
of the American people than the 15
cent hamburger. The 15 cent burger
began to gain prominence in the
early 1960's . . . it has carried over
into this decade with no end in
sight."

Tain't so. I'd like to ask Mr.
Heblich when he last saw a 15 cent
hamburger. Was it four years ago,
or perhaps six? Although the burger
culture described by Mr. Heblich
began with 15 cents worth of
euphoria in a bun, things have
escalated in that sphere of the
economy, as everywhere else.

Mr. Heblich would have been
much better advised to write about
the 20 cent or the 22 cent
hamburger. Or, since he concludes
by nothing that a new era of bliss is
just around the corner for
Charlottesville (McDonald's is
coming), he might have taken note
of a coming phenomenon: in the
not too distant future, we will
probably be able to but four
burgers for a dollar.

Plus sales tax.