Board of Visitors minutes April 1, 2005 | ||
POLICY DISCUSSION
The Board reconvened, as the full Board, in Open Session at 9:30 a.m., on Saturday, April 2, 2005, in the East Oval Room of the Rotunda with the Rector presiding. All Members in attendance the previous day were there, save Mr. Fitz-Hugh.
Mr. Sweeney, Senior Vice President for Development and Public Affairs, presented the topic, a discussion on an “institutional brand” for the University for use in the Capital Campaign. He then introduced Ms. Gretchen Gehrett of the firm G2 Marketing; Ms. Gehrett introduced some concepts and led a very lively discussion. No “brand” was agreed upon, but a number of suggestions were made to Ms. Gehrett and Mr. Sweeney.
The discussion ended at 10:45.
Board of Visitors minutes April 1, 2005 | ||