University of Virginia Library

London Grafica Arts Presents Exhibition
During Tour Of American Universities

London Grafica Arts is
presenting a collection of original
graphics in an exhibition and sale at
the second floor gallery in
Newcomb Hall. This is the last day
the exhibition will be presented at
the University and it will be on
display from 10 a.m. to 7 p.m.

College Tour

This important collection of

prints is making a tour of colleges
and universities through the U.S.A.
enabling students, faculty, avid and
new collectors to view about 500
works.

The collection includes
lithographs, etchings, woodcuts,
and silkscreens by both old and
modern masters; 19th and 20th
century prints; and a full selection
of contemporaries published by
London Arts. Browsing through the
collection one comes across original
graphics by artists such as
Rembrandt, Toulouse-Lautree,
Picasso, Renoir, Degas, Chagall and
Vasarely at prices ranging from ten
to several thousands of dollars.

Original Prints

For the discriminating collector
who aspires to something better
than a reproduction, there are
sound aesthetic and commercial
reasons for buying original prints.
Various techniques of printmaking
enable an artist to make a number
of identical images of his work. The
normal practice is to make an
"edition" of between 20 and 125
numbered and signed impressions
of any one work before destroying
the plate from which it has been
printed. Thus, although a print is
not as unique an item as a painting,
it nevertheless retains a degree of
exclusiveness.

Large Increases

The boom in original prints
continues unabated, and a recent
survey conducted by The New
York Times and Sotheby's showed
that the prices paid for Old Master
prints by Rembrandt, Durer,
Brueghel and Goya has appreciated
between 1400% and 2400% over
the past fifteen years. Equally large
increases have been recorded for
the Modern Masters - Picasso,
Braque and Chagall. The Times,
however, feels that the ceiling has
by no means been reached, and
suggests that ten years hence we
may look back with nostalgia at the
prices of today.

Quality Graphics

Avid print collectors are
experiencing increasing difficulty in
securing quality graphics as a
knowledgeable public grows and
more collectors enter the market. It
is with great pride that this show is
presented with a range and quality
of graphics usually shown only in
major galleries or museums.

Activity Diversification

London Grafica Arts continues
to diversify its activities and widen
its range of stock. Many important
Old Master prints have recently
been acquired, and among the
moderns there are exciting new
works by Miro, Wunderlich and
Vasarely, as well as a continued
flow of new publications by a
growing number of young
contemporary artists.