University of Virginia Library

Years Of Tests

Ford submitted results of years of tests to
support its claim that Fords are
quieter-running. Although some tests compared
new cars, a 1966 test matched a new Ford
against a 1963 Daimler with 37,225 miles and a
1964 Jaguar with more than 20,000 miles. The
Ford won.

Claims of superiority do not always involve
a comparison with competing brands. Toyota
advertised that the 1971 Corona "accelerates
faster, has a higher top speed." "Higher speed
than what? The FTC asked. "Than the 1970
Corona," Toyota replied.

Auto makers were the first manufacturers
asked to submit data. Information from
manufacturers of air conditioners and electric
razors will follow.