University of Virginia Library


356

RESOLUTION OF THE BOARD OF MANAGERS OF THE ALUMNI ASSOCIATION OF THE UNIVERSITY OF VIRGINIA IN REESTABLISHMENT
OF A DEPARTMENT OF PUBLIC RELATIONS IN CHARGE OF AN ADMINISTRATIVE OFFICER OF THE UNIVERSITY:

Virginius R. Shackelford, President, and J. Malcolm Luck, Secretary of the Alumni Association
presented the following resolution adopted by the Board, of Managers of the Alumni Association October 18, 1940:

"WHEREAS, the Board of Managers at a meeting held on February 11, 1939, adopted the report of
a committee reading in part as follows: `This Committee recommends that a Department of Public Relations
be established at the University in charge of an administrative officer of the University. It is
recommended that a man of very high calibre be secured for this position and that this Department control
and carry on all the relations of the University with the general public, prospective students, alumni
and student body': and,

"Whereas, at the last session of the Virginia Legislature provision was made in the budget of
the University for an office such as above described;

"RESOLVED, that this Board respectfully recommends to the proper authorities that the office for
which provision has been made, be filled and charged with responsibility for public relations and contact
with the Alumni."

The recommendations contained in the resolution were discussed by Mr. Shackelford, Me. Luck, the
President and members of the Board, but no action was taken in the matter.