University of Virginia Library

Ford Award

Six Commerce students
have received a Special Award
of Merit as a result of their
work in a student research
project for Ford Motor
Company.

Recent graduates Keith
Jarvis and Kenneth Roberson,
as well as fourth-year students
Stephan Maginn, J. Michael
Malley, Kenneth Patterson and
Deborah Rafal were recipients
of the award.

The six took part in a
nationwide project sponsored by
the Ford organization that
involved designing, carrying
out and writing up studies of
aspects of the marketing of
sub-compact cars.

The projects ranged from
interviewing 50 owners of
Pinto automobiles about their
opinions of the car to research
into personnel management in
dealerships.