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The code of the city of Charlottesville, Virginia, 1965 :

the charter and the general ordinances of the city
  
  
  
  
  

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Sec. 19-6. Same—Same—What deemed deceptive advertising.

It shall be deemed deceptive advertising and a violation of
the provisions of section 19-5 for any person engaged in the
business of buying and selling new or secondhand articles or
merchandise, or other property, real or personal, or in the
business of furnishing any kind of service, to advertise by
means of "liner ads" in a newspaper or otherwise, such articles,
property or service for sale in a manner indicating that
the sale is being made by a householder or private party not
engaged in such business; and every person engaged in any
such business shall, in advertising goods, property or service
for sale, either through "liner ads" or otherwise, affirmatively
and clearly indicate that the seller is engaged in such business
and is not a private party.

It shall be deemed deceptive advertising and a violation of
the provisions of section 19-5 for any person, in a newspaper
or other publication, or in any other manner hereinbefore set
out, to offer to the public, for sale or distribution, any merchandise
which is secondhand or used merchandise, or which
is defective in any manner, or which consist of articles or
units or parts known as "seconds" or blemished merchandise,
or which has been rejected by the manufacturer thereof as not
first class, unless there be conspicuously displayed in direct
connection with the name and description of such merchandise
and each specific article, unit or part thereof, an unequivocal
statement, phrase or word which will clearly indicate that
such merchandise or each article, unit or part thereof so advertised
is secondhand, used, defective or consists of "seconds"
or is blemished merchandise, or has been rejected by the
manufacturer thereof as not first class, as the fact may be.
(Code 1959, § 19-6.)