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Sec. 19-5. Same — Untrue, deceptive or misleading advertising.[317]

No person shall, with intent to sell or in anywise dispose
of merchandise, securities, service or anything offered by such
person, directly or indirectly, to the public for sale or distribution,
or with intent to increase the consumption thereof,
or to induce the public in any manner to enter into any obligation
relating thereto, or to acquire title thereto, or an interest
therein, make, publish, disseminate, circulate or place
before the public or cause, directly or indirectly to be made,
published, disseminated, circulated or placed before the public,
in this city, in a newspaper or other publication, or in the



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form of a book, notice, handbill, poster, bill, circular, pamphlet
or letter, or in any other way, an advertisement of any sort
regarding merchandise, securities, service or anything so
offered to the public, which advertisement contains any assertion,
representation or statement of fact which is untrue,
deceptive or misleading. (Code 1959, § 19-5.)

 
[317]

For similar state law, see Code of Va., §§ 59.1-44 to 59.1-52. See
also, Code of Va., § 59.1-1 et seq.