CHAPTER II
THE BUILDING OF THE BUSINESS The History of the Telephone | ||
2. CHAPTER II
THE BUILDING OF THE BUSINESS
AFTER the telephone had been born in Boston, baptized in the Patent Office, and given a royal reception at the Philadelphia Centennial, it might be supposed that its life thenceforth would be one of peace and pleasantness. But as this is history, and not fancy, there must be set down the very surprising fact that the young newcomer received no welcome and no notice from the great business world. "It is a scientific toy,'' said the men of trade and commerce. "It is an interesting instrument, of course, for professors of electricity and acoustics; but it can never be a practical necessity. As well might you propose to put a telescope into a steel-mill or to hitch a balloon to a shoe-factory.''
Poor Bell, instead of being applauded, was pelted with a hailstorm of ridicule. He was an
Even though he came late in the succession of inventors, Bell had to run the gantlet of scoffing and adversity. By the reception that the public gave to his telephone, he learned to sympathize with Howe, whose first sewing-machine was smashed by a Boston mob; with McCormick, whose first reaper was called "a cross between an Astley chariot, a wheelbarrow, and a flying-machine''; with Morse, whom ten Congresses regarded as a nuisance; with Cyrus Field, whose Atlantic Cable was denounced as "a mad freak
The very idea of talking at a piece of sheet-iron was so new and extraordinary that the normal mind repulsed it. Alike to the laborer and the scientist, it was incomprehensible. It was too freakish, too bizarre, to be used outside of the laboratory and the museum. No one, literally, could understand how it worked; and the only man who offered a clear solution of the mystery was a Boston mechanic, who maintained that there was "a hole through the middle of the wire.''
People who talked for the first time into a telephone box had a sort of stage fright. They felt foolish. To do so seemed an absurd performance, especially when they had to shout at the top of their voices. Plainly, whatever of convenience there might be in this new contrivance was far outweighed by the loss of personal dignity; and very few men had sufficient imagination to picture the telephone as a part of the machinery of their daily work. The banker said
As Bell had worked out his invention in Salem, one editor displayed the headline, "Salem Witchcraft.'' The New York Herald said: "The effect is weird and almost supernatural.'' The Providence Press said: "It is hard to resist the notion that the powers of darkness are somehow in league with it.'' And The Boston Times said, in an editorial of bantering ridicule: "A fellow can now court his girl in China as well as in East Boston; but the most serious aspect of this invention is the awful and irresponsible power it will give to the average mother-in-law, who will be able to send her voice around the habitable globe.''
There were hundreds of shrewd capitalists in American cities in 1876, looking with sharp eyes in all directions for business chances; but not one of them came to Bell with an offer to buy his patent. Not one came running for a State contract. And neither did any legislature, or
The first man to undertake this work was Gardiner G. Hubbard, who became soon afterwards the father-in-law of Bell. He, too, was a man of enthusiasm rather than of efficiency. He was not a man of wealth or business experience, but he was admirably suited to introduce the telephone to a hostile public. His father had been a judge of the Massachusetts Supreme Court; and he himself was a lawyer whose practice had been mainly in matters of legislation. He was, in 1876, a man of venerable appearance, with white hair, worn long, and a patriarchal beard. He was a familiar figure in Washington, and well known among the public men of his day. A versatile and entertaining companion, by turns
No other citizen had done more for the city of Cambridge than Hubbard. It was he who secured gas for Cambridge in 1853, and pure water, and a street-railway to Boston. He had gone through the South in 1860 in the patriotic hope that he might avert the impending Civil War. He had induced the legislature to establish the first public school for deaf-mutes, the school that drew Bell to Boston in 1871. And he had been for years a most restless agitator for improvements in telegraphy and the post office. So, as a promoter of schemes for the public good, Hubbard was by no means a novice. His first step toward capturing the attention of an indifferent nation was to beat the big drum of publicity. He saw that this new idea of telephoning must be made familiar to the public mind. He talked telephone by day and by night. Whenever he travelled, he carried a pair of the magical instruments in his valise, and gave demonstrations
Further to promote this campaign of publicity, Hubbard encouraged Bell and Watson to perform a series of sensational feats with the telephone. A telegraph wire between New York and Boston was borrowed for half an hour, and in the presence of Sir William Thomson, Bell sent a tune over the two-hundred-and-fifty-mile line. "Can you hear?'' he asked the operator at the New York end. "Elegantly,'' responded the operator. "What tune?'' asked Bell. "Yankee Doodle,'' came the answer. Shortly afterwards, while Bell was visiting at his father's house in Canada, he bought up all the stove-pipe wire in the town, and tacked it to a rail fence between the house and a telegraph office. Then he went to a village eight miles distant and sent scraps of songs and Shakespearean quotations over the wire.
There was still a large percentage of people
CONTEMPORANEOUS NEWSPAPER ACCOUNT IN
BOSTON ADVERTISER OF FIRST TELEPHONE
CONVERSATION
[Description: Black and white photograph of contemporaneous newspaper account in Boston Advertiser of first telephone conversation.
]
After this, one event crowded quickly on the heels of another. A series of ten lectures was arranged for Bell, at a hundred dollars a lecture, which was the first money payment he had received for his invention. His opening night was in Salem, before an audience of five hundred people, and with Mrs. Sanders,
This Globe despatch awoke the newspaper editors with an unexpected jolt. For the first time they began to notice that there was a new word in the language, and a new idea in the scientific world. No newspaper had made any mention whatever of the telephone for seventy-five days after Bell received his patent. Not one of the swarm
As he was by profession an elocutionist, Bell was able to make the most of these opportunities. His lectures became popular entertainments. They were given in the largest halls. At one lecture two Japanese gentlemen were induced to talk to one another in their own language, via the telephone. At a second lecture a band played "The Star-Spangled Banner,'' in Boston, and was heard by an audience of two thousand people in Providence. At a third, Signor Ferranti, who was in Providence, sang a selection from "The Marriage of Figaro'' to an audience in Boston. At a fourth, an exhortation from Moody and a song from Sankey came over the
Very slowly these lectures, and the tireless activity of Hubbard, pushed back the ridicule and the incredulity; and in the merry month of May, 1877, a man named Emery drifted into Hubbard's office from the near-by city of Charlestown, and leased two telephones for twenty actual dollars — the first money ever paid for a telephone. This was the first feeble sign that such a novelty as the telephone business could be established; and no money ever looked handsomer than this twenty dollars did to Bell, Sanders, Hubbard, and Watson. It was the tiny first-fruit of fortune.
Greatly encouraged, they prepared a little circular which was the first advertisement of the telephone business. It is an oddly simple little document to-day, but to the 1877 brain it was startling. It modestly claimed that a telephone was superior to a telegraph for three reasons:
- "(1) No skilled operator is required, but direct communication may be had by speech without the intervention of a third person.
- "(2) The communication is much more rapid, the average number of words transmitted in a minute by the Morse sounder being from fifteen to twenty, by telephone from one to two hundred.
- "(3) No expense is required, either for its operation or repair. It needs no battery and has no complicated machinery. It is unsurpassed for economy and simplicity.''
The only telephone line in the world at this time was between the Williams' workshop in Boston and the home of Mr. Williams in Somerville. But in May, 1877, a young man named E. T. Holmes, who was running a burglar-alarm business in Boston, proposed that a few telephones be linked to his wires. He was a friend and customer of Williams, and suggested this plan half in jest and half in earnest. Hubbard was quick to seize this opportunity, and at once lent Holmes a dozen telephones. Without asking permission, Holmes went into six banks and nailed up a telephone in each. Five bankers made no protest, but the sixth indignantly ordered "that playtoy'' to be taken out. The
Soon afterwards, Holmes took his telephones out of the banks, and started a real telephone business among the express companies of Boston. But by this time several exchanges had been opened for ordinary business, in New Haven, Bridgeport, New York, and Philadelphia. Also, a man from Michigan had arrived, with the hardihood to ask for a State agency — George W. Balch, of Detroit. He was so welcome that Hubbard joyfully gave him everything he asked — a perpetual right to the whole State of Michigan. Balch was not required to pay a cent in
By August, when Bell's patent was sixteen months old, there were 778 telephones in use. This looked like success to the optimistic Hubbard. He decided that the time had come to organize the business, so he created a simple agreement which he called the "Bell Telephone Association.'' This agreement gave Bell, Hubbard and Sanders a three-tenths interest apiece in the patents, and Watson one-tenth. There was no capital. There was none to be had. The four men had at this time an absolute monopoly of the telephone business; and everybody else was quite willing that they should have it.
The only man who had money and dared to stake it on the future of the telephone was Thomas Sanders, and he did this not mainly for business reasons. Both he and Hubbard were attached to Bell primarily by sentiment, as Bell
Also, Sanders had no expectation, at first, that so much money would be needed. He was not rich. His entire business, which was that of cutting out soles for shoe manufacturers, was not at any time worth more than thirty-five thousand dollars. Yet, from 1874 to 1878, he had advanced nine-tenths of the money that was spent on the telephone. He had paid Bell's room-rent, and Watson's wages, and Williams's expenses, and the cost of the exhibit at the Centennial. The first five thousand telephones, and more, were made with his money. And so many long, expensive months dragged by before any relief came to Sanders, that he was compelled, much against his will and his business judgment, to stretch his credit within an inch of the breaking-point to help Bell and the telephone. Desperately he signed note after note until he faced a total of one hundred and ten thousand dollars. If the new "scientific toy'' succeeded, which he often doubted, he would
A disheartening series of rebuffs slowly forced the truth in upon Sanders's mind that the business world refused to accept the telephone as an article of commerce. It was a toy, a plaything, a scientific wonder, but not a necessity to be bought and used for ordinary purposes by ordinary people. Capitalists treated it exactly as they treated the Atlantic Cable project when Cyrus Field visited Boston in 1862. They admired and marvelled; but not a man subscribed a dollar. Also, Sanders very soon learned that it was a most unpropitious time for the setting afloat of a new enterprise. It was a period of turmoil and suspicion. What with the Jay Cooke failure, the Hayes-Tilden deadlock, and the bursting of a hundred railroad bubbles, there was very little in the news of the day to encourage investors.
It was impossible for Sanders, or Bell, or Hubbard, to prepare any definite plan. No matter what the plan might have been, they had no
This great corporation was at the time their natural and inevitable enemy. It had swallowed most of its competitors, and was reaching out to monopolize all methods of communication by wire. The rosiest hope that shone in front of Sanders and Hubbard was that the Western Union might conclude to buy the Bell patents, just as it had already bought many others. In one moment of discouragement they had offered the telephone to President Orton, of the Western Union, for $100,000; and Orton had refused it.
But besides the operation of its own wires, the Western Union was supplying customers with various kinds of printing-telegraphs and dial telegraphs, some of which could transmit sixty words a minute. These accurate instruments, it believed, could never be displaced by such a scientific oddity as the telephone. And it continued to believe this until one of its subsidiary companies — the Gold and Stock — reported that several of its machines had been superseded by telephones.
At once the Western Union awoke from its indifference. Even this tiny nibbling at its business must be stopped. It took action quickly and organized the "American Speaking-Telephone Company,'' with $300,000 capital, and with three electrical inventors, Edison, Gray, and Dolbear, on its staff. With all the bulk of its great wealth and prestige, it swept down upon Bell and his little bodyguard. It trampled upon Bell's patent with as little concern as an elephant
The result was strange and unexpected. The Bell group, instead of being driven from the field, were at once lifted to a higher level in the business world. The effect was as if the Standard Oil Company were to commence the manufacture of aeroplanes. In a flash, the telephone ceased to be a "scientific toy,'' and became an article of commerce. It began for the first time to be taken seriously. And the Western Union, in the endeavor to protect its private lines, became involuntarily a bell-wether to lead capitalists in the direction of the telephone.
Sanders's relatives, who were many and rich, came to his rescue. Most of them were well-known business men — the Bradleys, the Saltonstalls, Fay, Silsbee, and Carlton. These men,
In a short time the delighted Hubbard found himself leasing telephones at the rate of a thousand a month. He was no longer a promoter, but a general manager. Men were standing in line to ask for agencies. Crude little telephone exchanges were being started in a dozen or more cities. There was a spirit of confidence and enterprise; and the next step, clearly, was to create a business organization. None of the partners were competent to undertake such a work. Hubbard had little aptitude as an organizer; Bell had none; and Sanders was held fast by his leather interests. Here, at last, after four years of the most heroic effort, were the raw materials
One morning the indefatigable Hubbard
solved the problem. "Watson,'' he said, "there's
a young man in Washington who can handle
this situation, and I want you to run down
and see what you think of him.'' Watson
went, reported favorably, and in a day or
so the young man received a letter from
Hubbard, offering him the position of General
Manager, at a salary of thirty-five hundred
dollars a year. "We rely,'' Hubbard said,
"upon your executive ability, your fidelity, and
unremitting zeal.'' The young man replied, in
one of those dignified letters more usual in
the nineteenth than in the twentieth century.
"My faith in the success of the enterprise is such
that I am willing to trust to it,'' he wrote, "and I
have confidence that we shall establish the harmony
and coöperation that is essential to the
success of an enterprise of this kind.'' One week
later the young man, Theodore N. Vail, took
his seat as General Manager in a tiny office in
THEODORE N. VAIL IN 1878
[Description: Black and white photograph of Theodore N.Vail in 1878.]
This arrival of Vail at the critical moment emphasized the fact that Bell was one of the most fortunate of inventors. He was not robbed of his invention, as might easily have happened. One by one there arrived to help him a number of able men, with all the various abilities that the changing situation required. There was such a focussing of factors that the whole matter appeared to have been previously rehearsed. No sooner had Bell appeared on the stage than his supporting players, each in his turn, received his cue and took part in the action of the drama. There was not one of these men who could have done the work of any other. Each was distinctive and indispensable. Bell invented the telephone; Watson constructed it; Sanders financed it; Hubbard introduced it; and Vail put it on a business basis.
The new General Manager had, of course, no experience in the telephone business. Neither had any one else. But he, like Bell, came to his task with a most surprising fitness. He was a
Thus it happened that young Theodore Vail learned the dramatic story of Morse at his mother's knee. As a boy, he played around the first telegraph line, and learned to put messages on the wire. His favorite toy was a little telegraph that he constructed for himself. At twenty-two he went West, in the vague hope of possessing a bonanza farm; then he swung back into telegraphy, and in a few years found
While in the midst of this bureaucratic house-cleaning he met Hubbard, who had just been appointed by President Hayes as the head of a commission on mail transportation. He and Hubbard were constantly thrown together, on trains and in hotels; and as Hubbard invariably had a pair of telephones in his valise, the two men soon became co-enthusiasts. Vail found himself painting brain-pictures of the future of the telephone, and by the time that he was asked to become its General Manager, he had become so confident that, as he said afterwards, he "was willing to leave a Government job with a small salary for a telephone job with no salary.''
So, just as Amos Kendall had left the post office service thirty years before to establish the telegraph business, Theodore N. Vail left the post office service to establish the telephone business. He had been in authority over thirty-five hundred postal employees, and was the developer of a system that covered every inhabited portion of the country. Consequently, he had a quality of experience that was immensely valuable in straightening out the tangled affairs of the telephone. Line by line, he mapped out a method, a policy, a system. He introduced a larger view of the telephone business, and swept off the table all schemes for selling out. He persuaded half a dozen of his post office friends to buy stock, so that in less than two months the first "Bell Telephone Company'' was organized, with $450,000 capital and a service of twelve thousand telephones.
Vail's first step, naturally, was to stiffen up the backbone of this little company, and to prevent the Western Union from frightening it into a surrender. He immediately sent a copy of Bell's patent to every agent, with orders to hold the
Next, having encouraged his thoroughly alarmed agents, Vail proceeded to build up a definite business policy. He stiffened up the contracts and made them good for five years only. He confined each agent to one place, and reserved all rights to connect one city with another. He established a department to collect and protect
These various measures were part of Vail's plan to create a national telephone system. His central idea, from the first, was not the mere leasing of telephones, but rather the creation of a Federal company that would be a permanent partner in the entire telephone business. Even in that day of small things, and amidst the confusion and rough-and-tumble of pioneering, he worked out the broad policy that prevails to-day; and this goes far to explain the fact that there are in the United States twice as many telephones as there are in all other countries combined.
Vail arrived very much as Blucher did at the battle of Waterloo — a trifle late, but in time to prevent the telephone forces from being routed by the Old Guard of the Western Union. He was scarcely seated in his managerial chair, when
How to compete with the Western Union, which had this superior transmitter, a host of agents, a network of wires, forty millions of capital, and a first claim upon all newspapers, hotels, railroads, and rights of way — that was the immediate problem that confronted the new General Manager. Every inch of progress had to be fought for. Several of his captains deserted, and he was compelled to take control of their unprofitable exchanges. There was scarcely a mail that did not bring him some bulletin of discouragement or defeat.
In the effort to conciliate a hostile public, the
Especially in the largest cities, where the Western Union had most power, the lives of the telephone pioneers were packed with hardships and adventures. In Philadelphia, for instance, a
As may be imagined, such battling as this did
The following was one of the queries put to Hubbard by the overburdened Sanders:
"How on earth do you expect me to meet a draft of two hundred and seventy-five dollars without a dollar in the treasury, and with a debt of thirty thousand dollars staring us in the face?'' "Vail's salary is small enough,'' he continued in a second letter, "but as to where it is coming from I am not so clear. Bradley is awfully blue and discouraged. Williams is tormenting me for money and my personal credit will not stand everything. I have advanced the Company two thousand dollars to-day, and Williams must have three thousand dollars more this month. His pay-day has come and his capital will not carry him another inch. If Bradley throws up his hand, I will unfold to you my last desperate plan.''
And if the company had little money, it had less credit. Once when Vail had ordered a small
Month after month, the little Bell Company lived from hand to mouth. No salaries were paid in full. Often, for weeks, they were not paid at all. In Watson's note-book there are such entries during this period as "Lent Bell fifty cents,'' "Lent Hubbard twenty cents,'' "Bought one bottle beer — too bad can't have beer every day.'' More than once Hubbard would have gone hungry had not Devonshire, the only clerk, shared with him the contents of a dinner-pail. Each one of the little group was beset by taunts and temptations. Watson was offered ten thousand dollars for his one-tenth interest, and hesitated three days before refusing it. Railroad companies offered Vail a salary that was higher and sure, if he would superintend their mail business. And as for Sanders, his folly was the talk
Then, in the very midnight of this depression,
poor Bell returned from England, whither he and
his bride had gone on their honeymoon, and
announced that he had no money; that he had
failed to establish a telephone business in England;
and that he must have a thousand dollars
at once to pay his urgent debts. He was
thoroughly discouraged and sick. As he lay in
the Massachusetts General Hospital, he wrote a
cry for help to the embattled little company that
W. H. FORBES, FIRST PRESIDENT OF BELL TELEPHONE
COMPANY
[Description:
Black and white photograph of W. H. Forbes, first president of Bell Telephone Company.
]
Fortunately, there came, in almost the same mail with Bell's letter, another letter from a young Bostonian named Francis Blake, with the good news that he had invented a transmitter as satisfactory as Edison's, and that he would prefer to sell it for stock instead of cash. If ever a man came as an angel of light, that man was Francis Blake. The possession of his transmitter instantly put the Bell Company on an even footing with the Western Union, in the matter of apparatus. It encouraged the few capitalists who had invested money, and it stirred others to come forward. The general business situation had by this time become more settled, and in four months the company had twenty-two thousand telephones in use, and had reorganized into the
This reorganization put the telephone business into the hands of competent business men at every point. It brought the heroic and experimental period to an end. From this time onwards the telephone had strong friends in the financial world. It was being attacked by the Western Union and by rival inventors who were jealous of Bell's achievement. It was being half-starved by cheap rates and crippled by clumsy apparatus. It was being abused and grumbled at by an impatient public. But the art of making and marketing it had at last been built up into a commercial enterprise. It was now a business, fighting for its life.
CHAPTER II
THE BUILDING OF THE BUSINESS The History of the Telephone | ||