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Uniform Traffic Control Devices:

Obtain a copy of the FHWA publication, UTCD for standards showing
sizes of signboards and alphabets, heights of letters for given
speeds and distances, and locations and construction details. You'll
need a copy. Road signs are much like street graphics which landscape
architects design; the scale and sites are larger. The book
shows requirements for lighting, traffic lights, striping, placement
of sign standards, etc.