Subject  | Path | | | | | • | UVA-LIB-Text | [X] | | • | University of Virginia Library, Text collection | [X] |
| | 1 | Author: | Scott, Walter Dill, 1869-1955 | Requires cookie* | | | Title: | The Psychology of Advertising  | | | | Published: | 1997 | | | | Subjects: | University of Virginia Library, Text collection | UVA-LIB-Text | | | | Description: | THE only method of advertising known to the ancients was the word of
mouth. The merchant who had wares to offer brought them to the gate of
a city and there cried aloud, making the worth of his goods known to
those who were entering the city, and who might be induced to turn aside
and purchase them. We are not more amused by the simplicity of the
ancients than we are amazed at the magnitude of the modern systems of
advertising. From the day when Boaz took his stand by the gate to
advertise Naomi's parcel of land by crying, "Ho, . . . turn aside," to
the day when Barnum billed the towns for his three-ringed circus, the
evolution in advertising had been gradual, but it had been as great as
that from the anthropoid ape to P. T. Barnum himself. | | | Similar Items: | Find |
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